Omnichannel Marketing Manager

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

GlaxoSmithKline in the United States is seeking an Omnichannel Marketing Manager to lead innovative digital and multichannel marketing efforts for healthcare professionals. You will collaborate with cross-functional teams to deliver compliant, data-driven campaigns that advance our Ahead Together strategy and improve patient outcomes.

The role emphasizes strong analytical thinking, cross-functional teamwork, and the ability to manage agency partners while navigating regulatory reviews.

Qualifikationen

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Aufgaben

• Lead planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Kenntnisse

Omnichannel Marketing

Marketing Strategy Implementation

Marketing Campaign Planning

Marketing Measurement

Digital Fluency

Data to Insights

Scientific Literacy

Ausbildung

Bachelor's degree in Marketing, Business, Life Sciences, or related field

MBA (preferred)

Jobbeschreibung

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States. You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals. We value candidates who bring creativity, data-driven thinking, and a collaborative spirit. This role offers the chance to grow your career while making a positive impact aligned with our mission of uniting science, technology, and talent to get ahead of disease together.

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Master of Business Administration (MBA) or advanced degree in a related field.
• Experience in pharmaceutical or healthcare industry marketing, particularly in vaccines, specialty medicines, or infectious disease.
• Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
• Hands-on experience with campaign analytics and marketing performance optimization.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience working in highly regulated industries with formal promotional review processes.

Work Location and Environment

This role is based in the United States and offers a hybrid working model, with an expectation to be on-site approximately two days a week. Flexibility and collaboration are important as you connect with colleagues and partners.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at [e-mail]

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.