Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods

UGG; New York (NY); Hybrid; USD 139,000 - 187,000; Full time

Benefits offered by this job

Competitive pay and bonuses

Financial planning and wellbeing

Time away from work

Discounts and perks

Growth and development

Health and wellness

Job summary

Deckers Brands in New York is seeking a Senior Marketing Manager for Athletic Lifestyle + Sporting Goods. You will own partnership marketing with major retail accounts across the US and Canada, driving brand heat, product consideration, and conversion across e-commerce and brick-and-mortar channels.

The role requires 7–12 years in brand or wholesale marketing, strong leadership, and the ability to manage budgets and cross-functional teams. This hybrid position includes travel up to 15%.

Qualifications

• 4-year degree required or equivalent.
• 7–12 years in brand, digital, wholesale marketing for apparel or footwear.
• Strong written and verbal communication; ability to present to executives.

Responsibilities

• Own marketing relationships with retail partners and drive integrated campaigns.
• Develop plans to grow brand heat, product consideration, and conversion.
• Manage budgets, co-op tactics, and partner communications.
• Lead multiple projects with cross-functional teams and senior leadership.

Skills

Brand marketing

Cross-functional collaboration

Strategy development

Campaign management

Executive communications

Data-driven decision making

Creative problem solving

Travel readiness

Education

Bachelor's degree

Tools

Microsoft Office

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods

Reports to: Director of Marketing, North America Wholesale UGG

Location: New York, NY - NYC Showroom (Hybrid)

Typically 3 times per week in office, Tuesday – Thursday

The Role

As Senior Marketing Manager, Athletic Lifestyle + Sporting Goods, you’ll own partnership marketing with key retail accounts across the US and Canada. You’ll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG’s interests with external partners, leading multiple projects, and managing marketing budgets. You’ll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approach
• Own all components of marketing relationships with assigned partners, representing UGG’s interests and mastering partner business and marketing models
• Stay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategies
• Create and deliver business and brand-oriented marketing briefs to retail partners
• Concept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of sale
• Drive brand awareness, affinity, conversion, and sell-through with retail partners
• Contribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestones
• Measure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recaps
• Develop and maintain KPI dashboards to monitor real-time campaign performance
• Gather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimization
• Project manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level execution
• Manage review and feedback process of all co-op marketing tactics
• Manage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals

Who You Are

• Affinity for UGG brand
• Experience managing cross-functional marketing initiatives from strategy through execution
• Excellent writing and presentation skills; comfortable presenting to executive level
• Strong organizational and project management skills
• Deep understanding of digital media and how it drives business
• Ability to solve problems and seek solutions with minimal guidance
• Ability to seek information, synthesize, and output relevant marketing strategy
• Mentality of constant improvement, innovation, and high level of output
• Understands role of other business functions and how they relate to marketing
• Knowledgeable about competitive market, retail, and cultural trends
• Ability to travel across the US and Canada up to 15% of the time
• Education: 4-year degree
• Experience: 7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industry
• Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$138,600.00 - $187,000.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

New York, New York

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.