Sr. Marketing Manager - Growth & Acquisition

Early Warning; Chicago (IL); Hybrid; USD 120,000 - 140,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive business growth through innovative strategies and campaigns. This role involves leveraging demand generation and account-based marketing to enhance brand awareness and acquire new leads. You will collaborate with various teams to execute integrated marketing initiatives while analyzing trends to optimize performance. If you are passionate about marketing and eager to make a significant impact in a collaborative environment, this opportunity is perfect for you.

Benefits

Healthcare Coverage

401(k) Retirement Plan

Unlimited Paid Time Off

12 weeks of Paid Parental Leave

Maven Family Planning Support

Qualifications

• 8+ years in B2B marketing or related experience.
• Strong knowledge of modern marketing strategies.
• Ability to create compelling communications.

Responsibilities

• Manage marketing programs to drive business growth.
• Develop and oversee paid media campaigns.
• Analyze marketing initiatives for effectiveness.

Skills

B2B Marketing

Demand Generation

Account-Based Marketing

Email Campaigns

Data Analysis

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Business Administration

Tools

Eloqua

Salesforce

Microsoft Office Suite

Job description

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

This position will support business initiatives through the strategic management and execution of marketing programs focused on driving business growth. Instrumental in driving marketing team goals to increase awareness and acquire new leads while overseeing and maintaining production and quality of assets and content. This position will manage relationships and coordinate with marketing employees and internal teams to ensure marketing strategies are implemented successfully.

Essential Functions

• Leverage demand generation and account-based marketing strategies to execute end-to-end campaigns that meet defined business objectives and revenue goals including implementing full-funnel demand generation and focusing on a top-account approach.
• Strategize, in partnership with the digital operations team, to build, test and optimize email campaigns, looking for new ways to improve overall programs through new technology, trends, and best practices.
• Develop and oversee paid media campaigns, launches, and ongoing optimizations—including strategy, ad copywriting (in partnership with the content team), data-based optimizations, vendor and billing management and ad trafficking.
• Consult with marketing leadership, product marketing, sales, and content marketing to help develop, test and deliver integrated campaigns supporting existing and new go to market (GTM) motions including new programs, tracking campaign effectiveness, identifying new opportunities to drive results, and leveraging existing MarTech tools for campaign effectiveness.
• Assess and implement new and exploratory marketing channels that support pipeline and growth objectives. These may include (but are not limited to) content syndication, out of home, direct mail, industry-targeted ads, and more.
• Align closely with the B2B marketing team, sales, and internal and external resources to execute the demand generation components of virtual and in-person events.
• Review the effectiveness and impact of current marketing initiatives with tracking and analysis and advise on how to optimize accordingly.
• Analyze insights and trends in and outside of the financial industry as well as keep up-to-date on marketing best practices.
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.
• The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

Minimum Qualifications

• Bachelor’s degree in Marketing or Business Administration, a related field or equivalent education / experience required.
• Minimum of 8 years progressive experience in marketing, B2B product marketing or related experience.
• Possess a strong foundational knowledge of modern B2B marketing strategies including inbound and account-based thought leadership & lead generation marketing.
• Ability to absorb complex information and synthesize to create clear and compelling communications.
• A hands-on operator that can generated ideas and take them all the way through to execution.
• Be able to work effectively in a collaborative team environment, and independently as required.
• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth.
• Proven track record of surpassing objectives and delivering exceptional results.
• Proficiency in Microsoft Office Suite, Eloqua, and Salesforce.
• Knowledge of other modern marketing tools used across the campaign stack.
• Ability to work under pressure and manage multiple assignments with concurrent deadlines.
• Background and drug screen

Preferred Qualifications

• Marketing automation platform (Eloqua preferred) experience a plus.
• Financial services, payments risk management or Fintech (financial technology) background a plus.

Physical Requirements

Early Warning works together in a highly collaborative office environment.Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and / or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and / or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The pay scale for this position in :

Phoenix, AZ / Chicago, IL in USD per year is : $120,000 - $140,000.

New York, NY / San Francisco, CA in USD per year is : $140,000 - $160,000.

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Additionally, candidates are eligible for a discretionary bonus, and benefits.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage–Competitive medical (PPO / HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan–Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off –Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

AndSOmuch more! We continue to enhance our program, so be sure tofor the latest. Ourteamcan share more during the interview process!

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.