Sr. Marketing Manager, Bread and Retail Foodservice

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 129,000 - 215,000; Full time

Job summary

General Mills, Inc. in Minneapolis, Minnesota, is seeking a Senior Marketing Manager to lead the Bread business and Retail Foodservice channel strategy.

You will own the Bread P&L, drive growth, and manage two direct reports while collaborating with Finance, Insights, Product Development, and Supply Chain teams. The role requires 10+ years in brand management or related fields, with strong retail marketing experience and proven P&L influence.

Qualifications

• Bachelor’s degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.
• Experience in retail marketing across grocery, mass, club, or comparable channels.
• Experience managing or influencing a P&L, business plan, or portfolio-level financial results.
• Experience turning consumer, shopper, or customer insights into growth plans.
• Experience managing direct reports and influencing cross-functional partners.
• Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.
• Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.

Responsibilities

• Own the Bread business strategy and P&L, balancing growth, profitability, and investment.
• Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.
• Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.
• Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.
• Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.
• Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.

Skills

Brand management

Channel marketing

Innovation

Business development

P&L management

People management

Cross-functional collaboration

Retail marketing

Education

Bachelor's degree

Job description

About the RoleGeneral Mills’ North America Foodservice business is focused on creating growth for customers and consumers across foodservice and retail channels.We are seeking a Senior Marketing Manager to lead our Bread business and Retail Foodservice channel strategy. The Bread business is an approximately $250 million growth platform serving major grocery, mass, and club retailers. While the role sits within Foodservice, it is primarily retail-focused and requires a strong understanding of retail customers, shoppers, and channels.You’ll own the Bread P&L, lead the business growth agenda, and manage two direct reports. You’ll also help shape strategy across the broader Retail Foodservice portfolio, including frozen baked goods. This role is based at General Mills headquarters in Minneapolis, Minnesota.What You'll Do* Own the Bread business strategy and P&L, balancing growth, profitability, and investment.* Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.* Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.* Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.* Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.* Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.Minimum Qualifications* Bachelor’s degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.* Experience in retail marketing across grocery, mass, club, or comparable channels.* Experience managing or influencing a P&L, business plan, or portfolio-level financial results.* Experience turning consumer, shopper, or customer insights into growth plans.* Experience managing direct reports and influencing cross-functional partners.* Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.* Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.Preferred Qualifications* Experience across both retail and foodservice.* Experience with private label, retailer-branded products, bakery, packaged foods, or frozen baked goods.* Experience developing customer-specific strategies across grocery, mass, and club channels.Additional Considerations* International relocation or international remote working arrangements (outside of the US) will not be considered.* Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.**薪資範圍**薪資範圍 該職位的薪資範圍為:$128,900 - $214,900 Annual在 General Mills,我們致力讓每位員工在職涯各階段的薪資,皆能反映其現職的經歷、績效與技能。 本職缺的薪資範圍涵蓋了錄用決策時考量的各項因素,包括但不限於學歷、技能、工作經歷、專業認證等。因此,錄取者的實際薪資可能位於上述薪資範圍內的任一水準。 除基本薪資外,General Mills 提供具競爭力的整體獎酬福利,重視員工整體福祉。 我們以提供完善的保障為榮,這包括健康福利、退休與財務規劃、休假制度、身心健康支援及多項專屬福利。 福利內容可能依職務、國家、地區、工會狀態及其他僱用狀態因素而有所不同。 您亦可能符合參加年度獎金計畫的資格。 獎金發放與否,將依個人與組織績效等各項因素而定。