Sr. Marketing Manager

RP Illusions Corp; Scottsdale (AZ); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401k with match

Paid vacation (20 days)

Job summary

Museum of Illusions seeks a Marketing Manager (US) based at our Scottsdale headquarters to lead local awareness, engagement, visitation, and revenue for US museums. You will partner with operations, brand, PR, social, digital, revenue, and sales teams to tailor global campaigns for local impact and manage hyper-local activations around events and school calendars.

The role emphasizes partnerships, media buying, and content production, with a focus on data-driven ROI and KPI tracking across

Qualifications

• Bachelor’s Degree in Marketing or similar field required.
• 5–7 years of marketing experience, ideally in entertainment/attractions.
• Strong knowledge of local markets and media landscape.
• Experience with global brands and localization strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Collaborate cross-functionally with operations, brand, PR, social, digital, revenue, and sales teams.
• Lead local execution of global marketing initiatives and regional campaigns.
• Develop partnerships with tourism boards, hotels, and attractions.
• Support on-location brand content creation and asset development.
• Analyze campaigns to optimize ROI and track KPIs (volume, revenue, event results).

Skills

Marketing strategy

Cross-functional collaboration

Verbal and written communication

Brand alignment

Data-driven decision making

Education

Bachelor’s degree in Marketing or similar

Tools

Microsoft Office Suite

Job description

About Museum of Illusions

Museum of Illusions is a globally recognized immersive attractions brand found in Zagreb Croatia in 2015. We bring mind-bending optical illusions, interactive installations, and playful educational exhibits to guests of all ages. With over 70 locations across the world, we create unforgettable moments that spark curiosity, laughter, and wonder. Our team is passionate about delivering seamless, guest-first experiences from the moment a ticket is purchased to the final exhibit walked through.

Role Overview

The Marketing Manager (US) will be based in our US Headquarters in Scottsdale and will play key role in driving local awareness, engagement, visitation and revenue for our corporate owned/operated museums in the US. This role will partner and coordinate cross-functionally to drive effective local execution and optimization of marketing initiatives that amplify the brand and drive positive guest experiences.

Key Responsibilities

Cross Functional Collaboration Partner with the Operations, Brand, PR, Social, Digital, Revenue/Ticketing and Sales teams to ensure successful execution of marketing initiatives with overall organizational goals.

Campaign Deployment Work with corporate marketing on global marketing initiatives and ensure local execution aligns with brand priorities, including acting as primary liaison for location GMs to facilitate effective execution. Drive hyper-local activations, outside of global tentpole campaigns, including strategy, sell-in, business case development, creative briefing and post-campaign measurement. These promotions are linked to seasonality, school calendars, and major local events.

Partnerships Field Marketing Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions, including build out of turnkey, templated sales solutions for potential partners. Develop in collaboration with the PR and Marketing VPs, the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations. Evaluate and manage localized paid media placements (OOH, digital, radio, experiential) within budget, and develop required creative assets with the Brand team.

Brand, Content Support the planning and execution of on-location photo and video shoots for branded content. Brand Stewardship Work closely with the creative team to ensure brand consistency across all partnership activations. As needed, facilitate effective management of on-premise communication channels.

Data-Driven Decision Making Use data and analytics to measure the effectiveness of campaigns and adjust strategies to maximize ROI. Track and report on key KPIs: volume drivers (online and walk up), event results, revenue impact, and ROI.

Qualifications

Bachelor’s Degree Marketing or similar degree. 5-7 5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands. Strong understanding of the local markets, culture, and media landscape. Experience working with global brands and localizing centrally developed strategies. Proven ability to manage multiple stakeholders, agencies, and vendors. Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience. Strong attention to detail in content creation, campaign execution, and administrative tasks. Ability to manage time effectively, prioritizing tasks to meet deadlines. Ability to work effectively in a team and collaborate with other departments. Proficient with Microsoft Office Suite or related software. Proactive, organized, accountable, and self-starter personality.

Salary, Perks and Benefits

• Salary range $85,000-$105,000 Bonus Opportunity!
• Medical, Dental, Vision, Life and Disability Insurance, Flexible Spending and Commuter Benefit Accounts!
• 401k Retirement Plan with immediate company match!
• 20 days paid vacation annually!

Company Statement

Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Museum of Illusions is the world's largest and fastest growing museum chain, with over 70 locations worldwide. We have welcomed over 20 million visitors globally since 2015! Museum of Illusions is a visual, sensory, and educational entertainment experience designed to engage your sense of wonder and shift your perspective through the science behind optical illnesses. Our team is passionate about delivering seamless, guest-first experiences from the moment a ticket is purchased to the final exhibit walked through. Our corporate team is the engine behind our continued growth, providing the strategy, support, and innovation that empower our museums around the world. Join us and help shape the future of Museum of Illusions while making a meaningful impact across our global organization. Muzej iluzija najveći je i najbrže rastući lanac muzeja na svijetu, s više od 70 lokacija diljem svijeta. Od 2015. godine ugostili smo više od 20 milijuna posjetitelja na globalnoj razini! Muzej iluzija pruža vizualno, osjetilno i edukativno iskustvo zabave osmišljeno kako bi potaknulo vašu znatiželju i promijenilo vašu perspektivu kroz znanost koja stoji iza optičkih iluzija. Naš je tim strastveno posvećen pružanju besprijekornog iskustva u kojem su gosti na prvom mjestu – od trenutka kada kupe ulaznicu pa sve do posljednjeg eksponata koji razgledaju. Naš korporativni tim pokretačka je snaga našeg kontinuiranog rasta, pružajući strategiju, podršku i inovacije koje osnažuju naše muzeje diljem svijeta. Pridružite nam se i pomozite oblikovati budućnost Muzeja iluzija, istovremeno ostvarujući značajan utjecaj u cijeloj našoj globalnoj organizaciji.