Sr. Marketing Communications Strategist

Abbott; Texas; On-site; USD 110,000 - 160,000; Full time

Job summary

Abbott in Austin, TX seeks a Sr. Marketing Communications Strategist to develop and execute integrated marketing plans that align with business objectives for the CRM division.

The role focuses on driving product adoption, audience engagement, and cross-functional collaboration across product marketing, digital, clinical, regulatory, and agency partners. The strategist translates insights into omnichannel programs, manages campaign planning, and uses performance analytics to optimize

Qualifications

• Ability to develop integrated marketing communication strategies aligned with business objectives.
• Experience translating market insights into actionable omnichannel plans.
• Proficiency in creating audience segmentation and customer journey frameworks.
• Ability to translate customer needs into messaging and campaigns.

Responsibilities

• Strategic Marketing Planning: Develop integrated marketing communication strategies and annual plans aligned with objectives and priorities.
• Campaign Development & Execution: Plan and execute omnichannel campaigns across digital, social, email, web, events, PR, and other channels.
• Patient & Customer Engagement: Develop compliant patient-focused and direct-to-consumer marketing initiatives to increase awareness and engagement.
• Content Strategy & Development: Lead content strategy across channels and collaborate with Product Marketing on messaging frameworks.

Skills

Strategic thinking

Audience segmentation

Campaign analytics

Cross-functional collaboration

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Job Title

Sr. Marketing Communications Strategist

Working at Abbott

• Career development with an international company where you can grow the career of which you dream.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We currently have an opportunity for a Sr. Marketing Communications Strategist in Austin, TX for our CRM Division.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

The Sr. Marketing Communications Strategist is responsible for developing and executing integrated marketing communication strategies that support business objectives, accelerate product adoption, and strengthen customer engagement across healthcare professional and patient audiences. This role translates market insights, customer needs, and business priorities into impactful omnichannel marketing programs that drive awareness, consideration, and adoption.

Working closely with product marketing, sales, digital marketing, clinical, regulatory, legal, and agency partners, develops audience-driven communication strategies, leads campaign planning and execution, and leverages performance analytics to optimize marketing effectiveness. This role serves as a strategic marketing partner while maintaining a strong focus on executional excellence, cross-functional collaboration, and measurable business results.

What You'll Work On

Key Responsibilities

Strategic Marketing Planning

• Develop integrated marketing communication strategies and annual marketing plans aligned with business objectives, market opportunities, and commercial priorities.
• Leverage market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and develop actionable marketing recommendations for content development.
• Translate customer needs and business priorities into effective communication strategies, messaging frameworks, and campaign plans.
• Develop audience segmentation strategies and customer journey frameworks that support engagement, awareness, consideration, and adoption objectives.
• Identify emerging market trends, customer needs, and digital engagement opportunities to continuously improve marketing effectiveness and customer experience.

Campaign Development & Execution

• Work with the Digital marketing to support the development and execution of omnichannel marketing campaigns across digital, social media, email, web, events, advertising, public relations, and other communication channels.
• Support product launches, market development initiatives, and business growth objectives through strategic marketing communications planning and execution.
• Ensure marketing programs are aligned with brand standards, messaging strategies, and regulatory requirements.
• Partner with cross-functional teams to deliver integrated campaigns that create a consistent and engaging customer experience.

Patient & Customer Engagement

• Support the development and execution of compliant patient-focused and direct-to-consumer marketing initiatives designed to increase awareness, education, and engagement.
• Develop communication approaches that effectively engage both healthcare professionals and patient audiences while maintaining alignment with business and regulatory requirements.
• Collaborate with stakeholders to identify opportunities to enhance customer engagement through personalized and audience-centric marketing programs.
• Utilize customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences across marketing channels.

Content Strategy & Development

• Lead content strategy development across multiple communication channels and audience segments.
• Partner with Product Marketing teams to develop messaging frameworks an