Senior Marketing Communications Strategist - Cardiac Tech

Abbott; Texas; On-site; USD 110,000 - 160,000; Full time

Job summary

Abbott in Austin, TX seeks a Sr. Marketing Communications Strategist to develop and execute integrated marketing plans that align with business objectives for the CRM division.

The role focuses on driving product adoption, audience engagement, and cross-functional collaboration across product marketing, digital, clinical, regulatory, and agency partners. The strategist translates insights into omnichannel programs, manages campaign planning, and uses performance analytics to optimize

Qualifications

• Ability to develop integrated marketing communication strategies aligned with business objectives.
• Experience translating market insights into actionable omnichannel plans.
• Proficiency in creating audience segmentation and customer journey frameworks.
• Ability to translate customer needs into messaging and campaigns.

Responsibilities

• Strategic Marketing Planning: Develop integrated marketing communication strategies and annual plans aligned with objectives and priorities.
• Campaign Development & Execution: Plan and execute omnichannel campaigns across digital, social, email, web, events, PR, and other channels.
• Patient & Customer Engagement: Develop compliant patient-focused and direct-to-consumer marketing initiatives to increase awareness and engagement.
• Content Strategy & Development: Lead content strategy across channels and collaborate with Product Marketing on messaging frameworks.

Skills

Strategic thinking

Audience segmentation

Campaign analytics

Cross-functional collaboration

Job description

Abbott in Austin, TX seeks a Sr. Marketing Communications Strategist to develop and execute integrated marketing plans that align with business objectives for the CRM division.

The role focuses on driving product adoption, audience engagement, and cross-functional collaboration across product marketing, digital, clinical, regulatory, and agency partners. The strategist translates insights into omnichannel programs, manages campaign planning, and uses performance analytics to optimize