Marketing Brand Manager

Abbott (abbottcareers2 board); Lake Forest (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Abbott is seeking a Marketing Brand Manager in Lake Forest, IL. This on-site role leads branding and communications across multiple channels, working with Global Strategic Marketing and Global Market Development to drive strategic programs and strengthen the brand globally.

You will develop product promotion plans in collaboration with Product Marketing, plan materials and campaigns, and ensure consistency with brand standards and regulatory requirements.

Qualifications

• Bachelor's degree or equivalent.
• Minimum of 7 years of related work experience.
• Experience in healthcare or regulated industries preferred.

Responsibilities

• Lead branding and communications across advertising, promotional programs, and digital channels.
• Collaborate with Global Strategic Marketing and Global Market Development teams.
• Develop product promotion plans with Product Marketing.
• Create marketing materials and campaigns that support brand strategies.
• Ensure communications are consistent with brand standards and regulatory requirements.

Skills

Brand management

Marketing communications

Digital marketing

Project management

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Cloud

Figma

WordPress

PowerPoint

Job description

JOB DESCRIPTION

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuiton reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site.

Our Infectious Disease Diagnostics business delivers best-in-class innovative testing solutions for people around the world, providing answers to life's most critical health decisions. Through accessible molecular-based solutions, we help people live fuller, healthier lives.

As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

What You'll Work On

Brand Management & Marketing Communications

• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.
• Create and manage the annual communications plan.
• Deliver projects and marketing campaigns on time and within budget.
• Manage vendor agreements and oversee deliverables to ensure alignment with defined business objectives.

Cross-Functional Partnership

• Partner closely with Product Management to:
  • Develop communication objectives and strategies.
  • Determine and manage project budgets and production schedules.

Brand & Compliance Responsibilities

• Champion the Abbott brand across all materials, ensuring alignment with corporate brand standards.
• Manage and governance internal approval process of promotional assets across channels and ensuring meeting company standards and countries-specific requirements including:
  • Veeva
  • Quality Management Systems (QMS)
  • Other regulatory requirements
• Comply with U.S. Food and Drug Administration (FDA) regulations, company policies, operating procedures, processes, and assigned responsibilities.
• Maintain positive and collaborative relationships with employees, customers, contractors, and vendors at all organizational levels.

Required Qualifications

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.

Preferred Qualifications

• Experience in healthcare, diagnostics, medical devices, or other regulated industries preferred.
• Demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing strategies.
• Advanced proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint.
• Experience creating visual assets across digital, print, social media, motio