Sr. Marketing Communications Manager

My Unbounded Life; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

Join a forward-thinking organization dedicated to health equity and community impact as a Senior Manager of Marketing and Communications. In this dynamic role, you will lead strategic planning and implementation of communications efforts aimed at fostering healthier environments for children. Collaborate with diverse teams, manage brand visibility, and develop engaging content to drive policy change. This remote position offers a unique opportunity to make a significant difference while enjoying a supportive work culture that values your contributions. If you're passionate about health equity and community engagement, this role is perfect for you.

Benefits

Medical, Dental, and Vision Insurance

Retirement Program with Employer Match

Paid Time Off (PTO)

Tuition Assistance

Employee Assistance Program

Professional Development Opportunities

Flexible Work Environment

Wellness Program

Qualifications

• 5+ years of experience in public relations, communications, or marketing.
• Strong background in developing equity-centered communications strategies.

Responsibilities

• Manage comprehensive communications and marketing plans for initiatives.
• Develop high-quality content across various channels and platforms.

Skills

Project Management

Communications Strategy

Brand Management

Media Relations

Content Creation

Equity-driven Communications

Analytical Skills

Team Leadership

Social Media Engagement

Education

Bachelor's Degree in Communications or Related Field

Tools

Adobe Creative Suite

WordPress

Google Analytics

Job description

Since our founding in 1924, we’ve cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association’s Initiative,Voices for Healthy Kids, has an excellent opportunity for aSenior Manager of Marketing and Communicationsin ourAdvocacygroup. This position isremote/home basedbut can be based at our National Center or offices throughout the country if needed.

The ideal candidate thrives in a fast-paced environment, prioritizing and managing multiple, complex projects in varying stages of development under time constraints.The Senior Marketing & Communications Manager is responsible for equity-centered communications strategic planning, implementation and evaluation for Voices for Healthy Kids and the National Collaborative for Infants & Toddlers (NCIT). The work is aimed at building movements and supporting public policy change at the local, state, tribal and federal levels that make the places kids live, learn and play healthier, with a focus on prenatal to three. Responsibilities include developing internal and external communications and marketing strategies; overall brand management; managing social media, website and newsletter strategies, planning and updates; and collaborating with partner organizations on shared, supportive, and cohesive communications collaboration to reduce redundancies while maximizing resources and impact. The successful candidate will have a strong background in developing communications strategies and implementation plans that prioritize equity to ensure that the Initiative’s communication vehicles and practices reflect the most current best practices in communications and center those communities most impacted by the issues we seek to address.

This is a full time, grant-funded, benefits-eligible opportunity. Current funding is through 12/31/2025 with strong confidence in continued funding beyond 2025.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Strategic Planning: Manage the development, execution and monitoring of comprehensive and integrated communications and marketing plans for Voices for Healthy Kids and the National Collaborative for Infants & Toddlers.
• Brand Management: Manage the execution of our visibility through our websites, digital marketing, content creation, editorial calendar, and social media platforms, including growing audience and engagement around our key policy issues. Includes overall brand management and growth. Protect and elevate our two brand identities by ensuring consistency in messaging, visuals, and tone across all marketing materials and communications.
• Content Creation: Be responsible for the creation and distribution of high-quality content across various channels like website, social media, press releases, blog posts, case studies, videos, and other marketing collateral. Includes reviewing and approving materials to ensure alignment and adherence to Voices for Healthy Kids and American Heart Association Branding Guidelines, including white papers, website copy, newsletters, grant applications, campaign toolkits, advertisements, and more.
• Equity-driven Communications: Work to ensure the language and visuals used by Voices for Healthy Kids and NCIT continue to become more inclusive and center those most impacted. Responsible for developing, managing and editing the tone and language used on Voices for Healthy Kids and NCIT materials based on updated message research, research/science, policy change, and more.
• Media Relations: Build and maintain relationships with key media contacts to secure positive press coverage and handle crisis communications. In conjunction with Health Equity Manager, collaborate to generate outreach, communications efforts and build positive relationships with specific multicultural media outlets with an emphasis on the Black/African America, Hispanic/Latino/a, American Indian, Alaska Native, Asian American and Pacific Islander.
• Analytics and reporting: Supervise and analyze communications and marketing campaign performance using data insights to measure ROI, identify trends, and optimize strategies.
• Team Leadership: Proven experience leading and motivating teams to achieve results, including managing priorities and deadlines. Manage and mentor a team of two marketing and communications professionals, assigning tasks, providing mentorship, and encouraging collaboration.
• Stakeholder Management: Collaborate closely with cross-functional teams across American Heart Association and with partner organizations.

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

• Voices for Healthy Kids believes that lived experience is essential to community led policy change work. We define lived experience as first-hand involvement and knowledge of the social issues that impact a given community. Direct personal experience with building equity is prioritized criteria for determining ideal candidates.
• Demonstrated ability thrive in and enjoy a fast-paced environment, simultaneously prioritize and manage multiple, complex projects in varying stages of development under time constraints.
• Bachelor’s degree from an accredited university in communications, public relations, journalism, or related field preferred or related work experience.
• Must have at least 5 years of experience (7 years preferred) in public relations communications, public relations, brand management, corporate communications, marketing or journalism.
• 3 years of managerial experience (preferred)
• Experience and interest in understanding social determinants of health, health equity, and a commitment to advancing equity in communities.
• Ability to empower staff, mediate conflict and to drive results.
• Proven track record in communications planning and implementation, media relations, marketing, web strategy and social media engagement.
• Proficiency with writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile, experience with AP Style preferred.
• Experience in engaging communities via paid and organic social media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) and proven strategies for staying current with best practices and tactics.
• Ability to travel up to 20% of the time.

Here are some of the preferred skills we are looking for:

• Proficiency in Adobe Creative Suite preferred.
• Experience with platforms such as WordPress, Statamic, Sprinklr and Google Analytics a plus.
• Bilingual (Spanish or other language) preferred.
• Experience with tribal, state or local advocacy, media advocacy and/or community organizing a plus.

Expected pay range will be $90,000 to $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition– You are rewarded for achieving success by merit increases and incentive programs; based on the type of position.
• Benefits– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development –You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization –The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance– We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We’re committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.