Sr. Manager, VIP Acquisition Strategy & Growth

Fanatics Collectibles; New York (NY); On-site; USD 133,000 - 167,000; Full time

Job summary

Fanatics Betting and Gaming is seeking a Senior Manager of VIP Acquisition Strategy & Growth to drive the day-to-day engine behind VIP acquisition. You will own the lead pipeline, scoring, and weekly contact plan, run the testing agenda, and own the reporting the acquisition team and leadership rely on.

You will collaborate with analytics partners and executives to translate data into actionable growth strategies across sportsbook and casino audiences.

Qualifications

• 5+ years in betting, gaming, or a comparable consumer business, ideally in acquisition, growth, CRM, or high-value customer operations.
• Strong analytical foundation, comfortable working directly in data, building dashboards, and defining metrics. Working fluency with SQL, a CRM such as Salesforce, and a BI environment.
• Track record of owning a recurring operating cadence: reporting, weekly planning, and target setting.
• Experience designing and reading tests, with the rigor to act on results.
• Familiarity with sportsbook and casino players, and what a high-value customer values in each product.
• Effective working with analytics resources and front-line sales teams outside your direct reporting line.
• Commitment to Responsible Gaming and to building programs that keep customer wellbeing ahead of commercial outcomes.
• Excellent communicator, able to turn data into clear recommendations for technical and executive audiences.
• Self-starter, highly organized, and comfortable with ambiguity.

Responsibilities

• Own the lead pipeline: ingestion, enrichment, and scoring that rank and tier prospects.
• Develop creative initiatives to identify new leads and bring in new customers.
• Expand the top of the funnel through new lead sources and partnerships.
• Set the weekly contact plan and routing across executive outreach and scaled channels.
• Build and run the acquisition testing agenda across offers, messaging, and cadence.
• Define how our approach differs for sportsbook versus casino prospects.
• Own acquisition reporting, consolidating it into a single dashboard and maintaining it with analytics partners.
• Set and track weekly and monthly acquisition targets and report on performance against plan.
• Partner with the acquisition executives as their go-to resource for strategic and data needs.

Skills

Betting & Gaming

SQL

Salesforce CRM

BI tools

Data analysis

Dashboards

A/B testing

Communication

Self-starter

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview

Fanatics Betting & Gaming is seeking a Sr. Manager of VIP Acquisition Strategy & Growth to help run the day-to-day engine behind VIP acquisition. The VIP Acquisition team identifies high-value sportsbook and casino players and introduces them to the Fanatics experience.

This role sits at the center of how that happens. You will own the lead pipeline and scoring that inform where the team focuses, set the weekly contact plan, run the testing agenda, and own the reporting the acquisition team and leadership rely on. You will work closely with analytics partners and with the acquisition executives who carry outreach, and will see directly how your work translates into results.

Key Responsibilities

• Own the lead pipeline: ingestion, enrichment, and scoring that rank and tier prospects.
• Develop creative initiatives to identify new leads and bring in new customers.
• Expand the top of the funnel through new lead sources and partnerships.
• Set the weekly contact plan and routing across executive outreach and scaled channels.
• Build and run the acquisition testing agenda across offers, messaging, and cadence.
• Define how our approach differs for sportsbook versus casino prospects.
• Own acquisition reporting, consolidating it into a single dashboard and maintaining it with analytics partners.
• Set and track weekly and monthly acquisition targets and report on performance against plan.
• Partner with the acquisition executives as their go-to resource for strategic and data needs.

Experience & Skills

• 5+ years in betting, gaming, or a comparable consumer business, ideally in acquisition, growth, CRM, or high-value customer operations.
• Strong analytical foundation, comfortable working directly in data, building dashboards, and defining metrics. Working fluency with SQL, a CRM such as Salesforce, and a BI environment.
• Track record of owning a recurring operating cadence: reporting, weekly planning, and target setting.
• Experience designing and reading tests, with the rigor to act on results.
• Familiarity with sportsbook and casino players, and what a high-value customer values in each product.
• Effective working with analytics resources and front-line sales teams outside your direct reporting line.
• Commitment to Responsible Gaming and to building programs that keep customer wellbeing ahead of commercial outcomes.
• Excellent communicator, able to turn data into clear recommendations for technical and executive audiences.
• Self-starter, highly organized, and comfortable with ambiguity.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$133,000—$167,000 USD