Sr. Manager, Social Media

For Hers; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative health and wellness platform is seeking a Senior Social Media Manager to lead their social media strategy. This dynamic role involves managing content across various platforms, engaging with the community, and driving brand growth through creative storytelling and data-driven decisions. The ideal candidate will have a passion for social media, strong project management skills, and the ability to work collaboratively across teams. Join a forward-thinking company that values creativity and continuous improvement, and make a significant impact in the world of digital health.

Benefits

Competitive salary & equity compensation

Unlimited PTO

Comprehensive health benefits

Employee Stock Purchase Program

Employee discounts

401k benefits with employer matching

Offsite team retreats

Qualifications

• 5-7 years of experience in social media/community management.
• Strong project/time-management skills and ability to multitask.
• Experience with video shooting and editing is a major plus.

Responsibilities

• Manage content planning and community engagement for social media channels.
• Track performance of campaigns and report to stakeholders.
• Collaborate with creative teams to enhance social media presence.

Skills

Social Media Management

Project Management

Content Creation

Analytical Skills

Storytelling

Video Editing

Graphic Design

Education

Bachelor’s Degree in Journalism

Master’s Degree in Marketing

Tools

TikTok

Instagram

Facebook

Twitter

YouTube

Pinterest

Job description

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

About the Role:

As Senior Social Media Manager, you will manage the content planning, creation, curation, story ideation, and direct fan communication for the Hers social handles. You will work with key digital platforms such as TikTok, Instagram, Facebook, Twitter, etc., as well as seek out emerging platforms that can help us grow our customer base and brand. In addition to maintaining the health of the existing social channels, the Senior Social Media Manager will also help drive our expansion onto new platforms, such as Reddit and YouTube. Success in this role requires a passion for social media, an aptitude for measurement and performance monitoring, excellent project management skills, a keen eye for compelling and innovative content, and a passion for continuous improvement. Skills in shooting and editing video or illustration and design are a major plus. This role is remote and will report to the Director of Content.

You Will:

• Manage the day-to-day messaging, monitoring, and moderation of assigned Hers social media channels
• Track the performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting to the Director of Content and other marketing stakeholders
• Partner with dedicated Creative resources to build an engaging and dynamic social media presence across channels
• Work closely with the Art Director of Social Video to create scripts/content that will result in the growth of the Hims & Hers TikTok channels
• Partner with industry leaders and medical experts to create content for the Hims & Hers social channels
• Edit copy for the Hers and Hims social media channels, as assigned
• Drive strategy for Hims & Hers' expansion onto new and emerging social platforms
• Be the liaison for social channels internally and externally, with paid social teams and social media platforms
• Continuously update social content calendars and copy logs
• Partner with our Community Coordinators to help source UGC for the social feeds, as well as specific projects like advertisements, marketing materials, product launches, etc.
• Work cross-functionally with multiple branches of the company (marketing, paid acquisition, communications, etc) to ensure that we are fulfilling their social needs
• Manage other social editors and contractors as needed
• Have a pulse on who our customers are and who they would most likely follow, trust, and buy from in the social space

You Have:

• 5-7 years of related experience in social media/community management
• Bachelor’s or Master’s degree in Journalism, Marketing, Communications, Public Relations, English, Media Studies, or a related field
• Experience building and sharing brand messaging
• Experience working with TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, etc. and an understanding of their analytics/insights, ideally at a brand or media company.
• Experience shooting and editing video a major plus
• Experience creating illustrated graphics a major plus
• Passion for storytelling, listening to what the community has to say, and providing engaging experiences in the social space
• The ability to work independently on a project.
• Strong project/time-management skills, and the ability to multitask between a mix of short-term and long-term projects, involving multiple teams
• Adaptable, quick learner with an eye for details and impeccable communication skills who can work seamlessly in a highly collaborative environment
• Equal parts analytical and creative; owning projects from conceptualization to analysis fueled by data-driven decisions with a desire to try whatever is new
• Strong work ethic, intellectual curiosity, and commitment to continuous improvement
• Last but not least: a sense of humor, patience, and a positive attitude

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

#LI-Remote

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.