Sr. Manager RGM Trade Promo (TPM/TPO) Lead

Mondelez International; East Hanover (NJ); On-site; USD 140,000 - 200,000; Full time

Job summary

Mondelēz International seeks a senior Trade Marketing leader to own the global promo strategy and the deployment of TPO/TPM capabilities with Mondelez Digital Services. You will align category and channel investment, guide cross-functional partners, and drive profitable promotional activity worldwide.

The role requires strategic thinking, strong stakeholder management, and a track record of delivering category growth through data-driven decisions and innovative trade marketing approaches.

Qualifications

• Experience in category planning and delivering growth through category leadership.
• Future-focused mindset and curiosity about industry trends, digital solutions and consumer opportunities.
• Developing and delivering plans, measuring results and making recommendations to achieve growth targets.
• Analytical skills and business acumen.

Responsibilities

• Lead the global promo direction for category and channel types, with guardrails and investment rules.
• Own TPO and TPM roadmaps and deployments with Mondelez Digital Services (MDS).
• Run quarterly promo reviews with regional and market leaders and drive adoption of global standards.
• Set adoption targets and ensure alignment with cross-functional partners to drive profitable promo events.

Skills

Category planning

Growth strategy

Stakeholder influence

Analytics

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition's commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effective with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

Mondelēz is on an RGM transformation journey. Mondelēz operates globally through a decentralized model of 4 regions, with a working motto of "Local First, But Not Local Only". Each market is at a different starting point in its RGM capability. The Global Product Owner, Trade Promo is an individual contributor role. It sets the global promo direction and leads the global deployment of TPO, together with TPM, with MDS. It works through Regional and Market RGM leaders to improve trade-investment productivity. In this global role, the candidate must be a:

Master of:

• Functional Skills - trade promotion management and optimization in CPG: promo guardrails, incrementality, ROI and post-event evaluation, and how promo fits with price, pack and terms.
• Technical Knowledge - TPM and TPO tools, promo and elasticity analytics, and product ownership of RGM tools with MDS.

Job Purpose

• Improve trade-investment productivity so that markets run fewer, better and more profitable promo events.
• Lead the global deployment of TPO, with TPM, as a global first for RGM AI, together with MDS and the flying team.
• Set the global promo standards and guardrails, and deploy them in partnership with Regional and Market RGM leaders.

Responsibilities / Activities:

• Global direction (strategic)
  • Set the global promo direction: the role of promo by category and channel type, depth, frequency, mechanics and investment guardrails, and the thresholds above which a promo plan needs global review.
  • Own the standard for incrementality, ROI, opportunity sizing and post-event evaluation, including the baseline method. It builds on the elasticity standard owned by Smart Pricing & Trade Terms, and post-event results feed TPO's learning.
  • Align promo with price and pack choices through the cross-lever review, and with demand and supply plans with Supply Chain.
  • Run a quarterly promo review with Regional and Market RGM leaders, working from exceptions and a few deep dives, and escalating patterns that need a change in standard.
  • Set the global TPO ambition and value case, including how TPO value is measured. Set the readiness criteria and the market prioritisation for deployment waves.
  • Set the rules for using TPO recommendations, including when a market may override, and monitor override outcomes to improve the rules.
  • Codify what works and build capability: mechanics playbook, TPO ways of working, coaching and a practitioner community.
• Product ownership: TPO and TPM, with Mondelez Digital Services (MDS)
  • Own TPO and TPM, each with its own roadmap, backlog and releases, and the TPO deployment plan with MDS. Accept releases against the business requirements.
  • Set adoption targets for both tools, track TPO forecast quality over time, and agree readiness for each deployment wave with the flying tea