Trade Promotions Optimization Manager

Coca-Cola Bottlers (CONA Services); Houston (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Coca-Cola Southwest Beverages LLC is seeking a TPO Manager to lead Trade Promotion Optimization strategy, processes, and measurement in Houston or Dallas. You will partner with KA Executives and PGM/PPM teams to maximize revenue and margin across promotions and calendars.

The role requires 5+ years in RGM/Finance/KA with strong analytical skills, experience in TPO tools, and advanced English. You will steward calendars, drive planning, and lead promotions in a fast-paced consumer goods

Qualifications

• Strong strategic analytical skills – ability to draw insights from data, develop models, and translate into actions.
• Project management skills, agile methodology experience.
• Advanced English language required.
• Experience in Trade Promotion Optimization and Price Optimization Tools.
• Experience creating and stewarding topline business plans.

Responsibilities

• Lead TPO/TPM and pricing strategy, ensuring system effectiveness and data integrity.
• Track all promotional activities at package and customer level for profitability.
• Create promo simulations based on strategic opportunities to maximize margin and value share.
• Measure effects of optimized calendars and provide insights on promotions to replicate.
• Lead execution of promotions with KA Executives and Directors and analyze results.
• Present insights to leadership, KAs, and customers with actionable recommendations.
• Develop, analyze, and present TPO solution results to PPMs and KA Executives.
• Ensure alignment with guardrails and constraints by collaborating with relevant teams.

Skills

Strategic analytics

Project management

Agile methodology

Advanced English

Trade Promotion Optimization

Price optimization

Education

Bachelor’s degree, MBA or other graduate degree preferred

Tools

Microsoft Office

Job description

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We are seeking to fill this role in Houston or Dallas

General Purpose

The TPO Manager will lead CCSWB’s Trade Promotion Optimization strategy, process, and measurement. The TPO manager will define and cultivate the processes necessary to deliver on the total Trade Promotion Optimization strategy.

Partners with Key Account Executives and PGM PPM team to develop and quantify the Strategy of the Promotional Plan with the objective of maximizing Revenue/Margin for total CCSWB

Develop the Promotional Calendar in TPO simulation and optimization tool according to the business strategies and objectives that are defined.

Serve as the business owner for Trade Promotion Optimization (TPO), Trade Promotion Management (TPM), and Pricing Compass platforms, ensuring system effectiveness, process compliance, data integrity, and alignment with commercial objectives.

Duties and Responsibilities

• Track all promotional activities at package and customer level, ensuring the profitability of promotions
• Manage and create promo simulations and analyses based on strategic opportunities like share, volume loss, competitive pressure, etc.
• Simulate the promotional activities by customer and package in the TPO Tool, with the objective to have an outcome of different options and been able to execute them based on strategic opportunities, with the objective of maximizing margin,improving value share, or maximizing volume
• Measure and track the effects of the optimized promotional calendars in the market to provide insights on which promotions should be replicated based on performance
• Lead the execution of the promotional activities with the KA Executives and Directors.
• Follow up with KA on the execution of promotional activity and analyze and track in the TPO Tool the volume, revenue, margin and spend results.
• Extract results and prepare to present insights to the leadership and Key Accounts teams and customers
• Steward the insights during the Promotional Planning process by analyzing and proposing optimized calendars
• Propose to KA Directors and PPMs promotional activities that fulfill the customer-specific strategy with the objective of improving both CCSWB and the customer’s profitability.
• Provide factual insights that can help enhance our customer’s trust and relationship by bringing more value-added propositions to their business.
• Lead the identification and tackle competitive pressure and other “big picture” forces (i.e., supply constraints)
• Identify competitive pressure in the market or internal opportunities with supply constraints and building promotional activities in the TPO Tool to tackle them.
• Plan and propose the calendars and present customer and CCSWB benefits of those recommendations and Promotional Plans to KA Directors and RGM PPMs
• Ensure the alignment of methodologies and objectives with Arca Continental HQ RGM
• Lead the relationship with our Headquarters team, aligning on a centralized methodology of how to track and evaluate promotions and executing it, presenting findings to HQ ELT
• Develop, analyze, and present the results from the TPO solution to PPMs and Key Account Executives for selling-in TPO recommendations
• Ensure that all recommendations from TPO are compliant with PGM guardrails and constraints by working together with PGM Execution
• Partner with RGM PPMs and ensure that the promotional depth that is given in the activities is compliant with guardrails of the package and year objectives
• Lead the execution of the TPO recommendations in the market by stewarding with Key Accounts the retailers’ execution in the market
• Lead the change management process to ensure TPO adoption across the company
• Turn TPO capability into a strategic & opportunity tackling capability
• Presents promotional results and collective best practices during CCSWB Leadership meetings
• Build the storyline of the collective best practices and insights of the results from the Trade Promotions, presenting to Leadership the outcome, savings and optimizations that the tool is brining to the P&L
• Serve as the business owner for Trade Promotion Optimization (TPO), Trade Promotion Management (TPM), and Pricing Compass platforms, ensuring system effectiveness, process compliance, data integrity, and alignment with commercialobjectives.
• Manage the relationship with the Advanced Analytics area to ensure the TPO tool’s accuracy and identify possible enhancements.
• Lead CCSWB relationship with the NAOU TPO team in development of the NAS TPO solution.

Qualifications

• Bachelor’s degree, MBA or other graduate degree preferred
• +5 years in RGM, Finance or KA experience, preferably in the consumer goods/beverages industry.
• Experience in Trade Promotional Optimization and Price Optimization Tools
• Experience creating and stewarding topline business plans. Strong finance acumen.
• Strong strategic analytical skills – ability to draw insights from data, develop volumetric & financial models from diverse sources, and lead complex analytics that translate into actions and sustainable results.
• Extensive experience with price/package/promotion strategy and plan development.
• Proficient with Microsoft office (Excel, PowerPoint, work, MS Project).
• Project management skills, agile methodology experience.
• Advanced English language required.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.