Sr. Manager, Regional Partnerships

Topgolf Payroll Services; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Free Play

Half-price food

Health insurance

Dental

Vision

401(k) match

Mental health platform

Job summary

Topgolf is seeking a senior sponsorship sales leader to build and close regional partnerships and Swing Suites opportunities across our venues and digital channels. You will drive outbound prospecting, craft compelling sponsorship platforms, and coordinate with Legal and Partnerships to finalize contracts.

You will own multi-element deals, develop scalable sales plans, and leverage AI tools to accelerate research and outreach while ensuring measurable outcomes and revenue growth.

Qualifications

• 8+ years of sponsorship or partnership sales experience in sports, entertainment, or venue environments.
• Proven track record closing multi-element deals with regional and national brands/agencies.
• Experience handling multiple product lines within one sales pipeline.
• Deep knowledge of advertising and brand marketing ROI for sponsorships.
• Strong negotiation skills and executive presence.

Responsibilities

• Drive high-volume outbound prospecting to build and maintain a robust pipeline of regional brand partners and decision-makers.
• Create, package, and present regional sponsorship platforms and Swing Suites solutions to unlock revenue across Topgolf venues and channels.
• Own the creation and maintenance of partnership proposals and contracts in coordination with the Partnerships department and legal.
• Build scalable sales plans that work across regional sponsorships and Swing Suites product lines.
• Collaborate cross-functionally with marketing, operations, legal, and strategy to conceptualize partnership opportunities and ensure brand alignment.
• Track performance, maintain Salesforce records, and ensure delivery against promised outcomes.

Skills

Sponsorship sales

Partnership development

Strategic account planning

Sales negotiations

AI-assisted prospecting

Education

BA/BS degree

Tools

Salesforce

Microsoft Office

Job description

Key Responsibilities

• Drive high-volume outbound prospecting to build and maintain a strong pipeline of regional brand partners, marketing decision-makers, and Swing Suites buyers.
• Prioritize outreach and pipeline development within target regional categories - the defined category focus will be established in partnership with regional and national leadership post-hire; national programs will address broader category opportunities separately.
• Create, package, and present regional sponsorship platforms and Swing Suites solutions that unlock revenue across Topgolf’s physical venues, digital channels, and experiential assets - while driving measurable venue traffic and delivering tangible guest benefits through partner activations.
• Develop compelling pitch materials and sales narratives for both regional sponsorships and Swing Suites that make the Topgolf value proposition impossible to ignore - including how the partnership drives venue traffic, benefits guests, and connects to Topgolf brand.
• Own the creation and maintenance of partnership and Swing Suites proposals and contracts in coordination with the Partnerships department and legal.
• Build scalable sales plans that work across both regional sponsorship programs and the Swing Suites product line.
• Support complex regional sponsorship structures tailored to each client’s strategic objectives.
• Collaborate cross-functionally with marketing, operations, legal, and strategy to conceptualize partnership opportunities that reflect where the industry is heading - branded content, in-venue activations, experiential marketing, digital and social integrations - ensuring partnerships actively support Topgolf brand and guest experience goals.
• When structuring each deal, define partner and Topgolf objectives and KPIs, identifying the right mix of assets and solutions to hit those goals and building measurable outcomes into the agreement.
• Post-sale, collaborate with activation and partner success teams to track performance against what was promised and ensure full delivery.
• Maintain accurate records in Salesforce, including pipeline tracking, deal stages, and outreach activity across assigned prospect accounts for both regional sponsorships and Swing Suites.
• Leverage AI-enabled tools (e.g., ChatGPT, Claude, Copilot, or similar) to accelerate prospecting research, proposal development, competitive analysis, and outreach - while maintaining accountability for accuracy, quality, and alignment with partner and business objectives.
• Represent Topgolf at venue events and partner experiences, hosting prospective clients to deepen relationships and showcase both regional sponsorship and Swing Suites opportunities.
• Share revenue-building ideas with leadership and collaborate with other commercial teams to expand what’s possible across both lines of business.

Required Experience & Skills

• 8+ years of sponsorship or partnership sales experience, ideally in sports, entertainment, or a venue-based environment.
• Proven track record closing multi-element deals with regional and national brands and agencies.
• Experience selling or managing more than one product or revenue stream simultaneously - comfortable shifting between a consultative sponsorship sale and a more transactional product sale within the same pipeline.
• Deep fluency in the advertising and brand marketing landscape - you understand how regional brands think about sponsorship ROI.
• Strong command of deal negotiation, including creative structuring across media, activation, hospitality, and in-venue branding.
• High degree of professionalism and executive presence with both internal and external stakeholders.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); working knowledge of Salesforce or a comparable CRM platform.
• Fluent with AI tools (ChatGPT, Claude, Copilot, or similar) for accelerating research, drafting, and analysis; able to evaluate outputs critically rather than accept them at face value.
• BA/BS degree required.

What Success Looks Like

• Pipeline Health: Maintains a robust, consistently updated pipeline across both regional sponsorships and Swing Suites, with measurable progression from prospect to close each quarter and strong representation across target regional categories.
• Proposal Quality: Decks and proposals across both lines of business are tailored, on-brand, and clearly articulate Topgolf’s value - including how the partnership drives venue traffic and benefits guests. Partners respond and engage.

Within the first six months, you’ve built a healthy new business pipeline across both regional sponsorships and Swing Suites and are actively advancing deals through the cycle. You’re closing deals that drive venue traffic, show up in guest experience, and power Topgolf brands with regional sponsorships and Swing Suites sales. Internal teams see you as a strong cross-functional partner who moves fast without creating noise. You bring new commercial ideas to the table across both lines of business - not just responses to inbound interest. Your partners renew and expand because the relationship was built right from the start.

BENEFITS

• Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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Our Promises to our Team Members

• A PLAYFUL ENVIRONMENT where you can make new friends
• A SAFE PLACE where you can BE YOUR FULL SELF every day
• CLEAR DIRECTION and tools to do your job
• An opportunity TO LEARN & GROW
• To LISTEN & ACT when you speak up
• We will NEVER STOP IMPROVING
• Dealing with some stuff? We offer FREE Mental Health Benefits for everyone.

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