Sr. Manager, Production Development

NASCAR; North Carolina; On-site; USD 120,000 - 180,000; Full time

Job summary

NASCAR, based in Concord, North Carolina, is seeking a Senior Manager, Production Development to lead growth for NASCAR Productions and the NASCAR Production Facility. You will develop business strategies, identify opportunities across sports and entertainment, and drive revenue through partnerships and premium production services.

You will manage proposals, budgets, pricing, and contracts, build long-term client relationships, and position NASCAR as a premier live production and content

Qualifications

• 6+ years in business development, sales, media production, or related fields.
• Proven track record growing revenue and securing new business.
• Experience selling production services and facilities.
• Strong proposal, budgeting, pricing, and contract negotiation skills.
• Excellent communication and relationship management abilities.
• Ability to analyze market trends and identify growth opportunities.
• Willingness to travel up to 25%, including weekends.

Responsibilities

• Develop and execute growth strategies to hit annual revenue targets.
• Identify and cultivate relationships with sports properties, broadcasters, brands, and agencies.
• Commercialize the NASCAR Production Facility and its capabilities.
• Develop proposals, scopes, budgets, pricing, and service agreements.
• Collaborate with Finance and Legal on contracts ensuring profitability.
• Create sales materials, case studies, and pricing resources.
• Monitor industry trends and expand service offerings.
• Position NASCAR Productions as a leader in live production and content services.

Skills

Business development

Sales

Media production

Strategic planning

Client relationship management

Budgeting

Contract negotiation

Communication

Travel readiness

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Senior Manager, Production Development to:

• Help shape the growth and commercial success of NASCAR Productions and the NASCAR Production Facility (NPF).
• Lead business development initiatives that expand NASCAR's production services to clients across sports, entertainment, media, and corporate industries.
• Drive revenue growth through strategic partnerships, premium production offerings, and increased utilization of NASCAR's production assets.
• Create long-term relationships with clients by delivering innovative production solutions and exceptional service.
• Advance NASCAR's position as a premier provider of live event production, studio operations, post-production, and creative content services.

…based in Concord, North Carolina.

What You'll Do

• Develop and execute business development strategies that achieve annual revenue targets for NASCAR Productions.
• Identify, prospect, and cultivate relationships with sports properties, broadcasters, leagues, agencies, brands, production companies, and corporate clients.
• Lead the commercialization of the NASCAR Production Facility (NPF), including studio space, production infrastructure, control rooms, and remote production capabilities.
• Sell NASCAR Productions' creative services, including post-production editing, commercial production, branded content, promotional spots, studio programming, and custom content solutions.
• Develop proposals, production scopes, budgets, pricing structures, and service agreements for prospective clients.
• Partner with Finance and Legal teams to negotiate contracts that support profitable engagements and long-term partnerships.
• Create and maintain sales presentations, case studies, pricing materials, and other business development resources.
• Monitor industry trends, competitive offerings, and emerging technologies to identify new opportunities and expand service offerings.
• Position NASCAR Productions as a leading provider of live production and creative services within the sports and entertainment industry.

What You'll Bring

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of six (6) years of relevant experience in business development, sales, media production, sports, entertainment, or a related field.
• Demonstrated success generating new business opportunities and driving revenue growth.
• Experience selling production services, creative solutions, media assets, facilities, or related capabilities.
• Strong proposal development, budgeting, pricing, and contract negotiation skills.
• Excellent communication, presentation, and relationship management abilities.
• Ability to analyze market trends and identify strategic growth opportunities.
• Strong problem-solving, organizational, and strategic thinking skills.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help drive the next phase of growth for NASCAR by expanding the reach and commercial impact of NASCAR Productions and the NASCAR Production Facility. Your work will directly influence NASCAR's ability to generate new revenue streams, build strategic industry partnerships, and maximize the value of its world-class production capabilities. By connecting new clients with innovative production and creative solutions, you'll help strengthen NASCAR's position as a trailblazing leader in sports and entertainment while supporting the long-term growth of the business.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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