Sr. Manager, Product Marketing

EMINOR INC; Morrisville (NC); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

401(k) match

Paid time off

Casual, mission-driven environment

Influence on GTM strategy

Job summary

PlayMetrics is seeking a Senior PMM to define how the market understands our platform and to build the product-to-market operating system. You will work within the Marketing org with Sales, Growth, CS, and Product, reporting to the Director of Product & Customer Marketing.

You will own positioning, messaging, launches, and competitive intel, shaping GTM strategy and enabling teams across the company. Experience with HubSpot is preferred.

Qualifications

• 3-6 years of B2B SaaS product marketing experience with ownership of positioning, launches, and competitive intel.
• Built a launch kit from scratch and written battlecards used by sales.
• Strong writer; translates complex ideas into clear messaging.

Responsibilities

• Define positioning and messaging across website, sales, product launches, and exec decks.
• Develop launch systems with product, sales, and enablement teams; create launch kits and collateral.
• Own competitive intelligence programs and translate insights into actions.

Skills

B2B SaaS PMM

Launch kits / battlecards

Cross-functional collaboration

Strong writing

Analytical mindset

HubSpot CRM experience

Youth sports familiarity

Education

Bachelor's degree

Tools

HubSpot CRM

Job description

Description

About PlayMetrics

PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

Note

This is a full-time position, and we are looking for remote candidates and local candidates. Local candidates will work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future.

The Role

You'll be the senior PMM practitioner on the team: the person who models what good looks like, raises the floor, and does the work. You'll sit inside our Marketing org with strong working relationships across Sales, Growth, CS, and Product. You'll report to our Director of Product & Customer Marketing.

This is not a role focused on shipping assets on request or coordinating across teams. It's a role for someone who defines how the market understands what PlayMetrics is, how PlayMetrics is positioned, and then builds the systems to communicate that consistently. You will be actively involved in developing the Product Marketing team and its function, with a heavy hand in building the product-to-market operating system.

What You'll Own

Positioning & messaging

• Own positioning at the feature, workflow, and sport-specific level - the strategic frame that tells us how we talk about what we build and why it wins
• Develop and maintain a messaging architecture that holds up across the website, sales conversations, product launches, and executive presentations
• Keep positioning current as the product and competitive landscape evolve
• Validate and maintain a seasonality calendar for key sports informing GTM strategy
• Partner with Growth and Brand to translate that framework into campaigns, events, and content
• Partner with Sales to translate that framework into sales-ready materials that influence Sales behavior

Feature launches

• Partner with Product to run the launch system: triage incoming features by GTM weight, set the approach, coordinate asset production, drive readiness across Sales, BDRs, Growth, and CS, and shape user experiences
• Build launch kits - messaging, battlecard, one-pager, email brief, web brief - that teams actually use on day one
• Track launch outcomes: adoption signals, sales usage, and what's working vs. what needs to change

Competitive intelligence

• Build and run a systematic CI program - not a quarterly slide. A living system that delivers usable insights on a cadence.
• Translate competitive signals into clear action: what we say differently, which objections to handle, where we press
• Synthesize and communicate evolving industry insights
• Keep battlecards current across key competitors
• Own the translation of win/loss analysis data: understand why we win and why we don't, and feed those findings back into positioning and enablement

Sales enablement

• Own the feature profile library: the knowledge base that makes every GTM conversation sharper
• Write and maintain battlecards, objection handling guides, feature one-pagers and sport-specific differentiator sheets
• Partner with Revenue Enablement to measure what's being used and what's not, and iterate accordingly

Customer & market intelligence

• Bring the voice of the customer into everything: positioning decisions, launch priorities, sales narratives
• Synthesize beta feedback, CS field signals, usage data, and win/loss inputs into positioning-relevant insights
• Surface patterns that sharpen how we talk about the product - not just what it does, but the value we provide, why it matters and to whom

PMM operating model

• As the senior PMM practitioner, help define how the function runs - launch frameworks, messaging processes, competitive intelligence rhythms
• Raise the standard for what good PMM output looks like at PlayMetrics
• Be a thought partner to the Director
• Successfully navigate ambiguity, bring structure to complex situations, and take ownership of work from planning through execution.

Requirements

What We're Looking For

• 3-6 years of B2B SaaS product marketing experience with real ownership of positioning, launches, and competitive intel
• You've built a launch kit from scratch. You've written a battlecard sales actually used. You know what a messaging architecture is, and you've built one.
• Builder mindset. You're most energized when there's no clear path and you're the one defining it. You don't wait for direction, you identify gaps and move.
• You connect your work to outcomes. Positioning that doesn't move win rates or adoption isn't interesting to you. You track what works and iterate.
• Strong, clear writer - PMM is a translation function and words are your primary output
• Collaborative but opinionated - you can hold the positioning line while knowing when to flex
• Strong analytical instincts
• Proven ability to work cross-functionally with Sales, Product, Customer Success, and RevOps
• HubSpot CRM experience strongly preferred
• Passion for or familiarity with youth sports or sports tech is a plus

Qualified Applicants

• Will be at least 18 years of age
• Will have a minimum of bachelor's degree
• Can read, write, and fluently speak and understand English
• Strong verbal and written communication skills
• Are confident using technology and navigating technology applications
• Will be legally authorized to work in the US for any employer in the US.
• We cannot consider candidates who require sponsorship for a work-authorized visa.

Physical Demands

• Regularly remain in a stationary position, including sitting and standing, throughout the workday.
• Occasionally move throughout the work environment to perform essential job functions.
• Regularly lift, carry, push, pull, and/or move items weighing up to 25 pounds.
• Regularly use hands and fingers to handle, operate, manipulate, and feel objects, tools, controls, and equipment.
• Regularly communicate and exchange information with coworkers, customers, and others in a manner that supports the effective performance of the position.
• Regularly observe and assess information using visual acuity, including close vision, peripheral vision, depth perception, and the ability to adjust focus, as necessary to perform essential job duties.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

What We Offer

• Competitive salary and executive-level comp package
• Comprehensive medical, dental, and vision (100% of premiums paid by the company)
• 401(k) match, FSA, company-funded HSA, company-paid life and disability insurance
• Paid time off
• Casual, mission-driven work environment
• A real seat at the table in shaping how a high-growth sports tech company goes to market
• For more information about PlayMetrics visit playmetrics.com

PlayMetrics is proud to be an equal opportunity employer committed to building a diverse and inclusive workplace. We consider all qualified applicants without regard to any characteristic protected by applicable law.