Lead Product Manager, Marketing Platform

Mindbody; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

Playlist is seeking a Lead Product Manager to unite three CRM solutions into a single, world‑class platform for growth, messaging, and sales tooling. You will own strategy and hands‑on execution, driving cross‑functional alignment across teams and customers.

With 7+ years as a PM, you’ll shape the product roadmap, partner with GTM, and bring AI capabilities into the ecosystem to improve retention and revenue. This is a high‑impact, collaborative role in a fast‑growing company.

Qualifications

• 7+ years as a hands-on PM shipping products from 0 to 1 and scaling them.
• Deep understanding of client growth lifecycles and marketing systems.
• Ability to think end-to-end—from opportunity to design, architecture, distribution, and revenue.
• Experience integrating Generative AI into products.

Responsibilities

• Lead a squad to unify three CRM solutions into a single seamless experience.
• Collaborate with GTM teams to package, price, and position the CRM for market impact.
• Ensure CRM is deeply integrated into the Playlist ecosystem for a frictionless experience.

Skills

PM experience 7+ yrs

Growth mindset

Cross-functional collaboration

AI integration

Job description

The Team

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting‑edge solutions. Join us if you're passionate about enhancing wellness through technology.

The fitness and wellness industry is built on consistency and transformation, but it’s challenged by high churn due to seasonality and the ebb and flow of human motivation.

We are building the \"Motivation Engine\" for this industry. Our goal is to help businesses seamlessly attract new clients, convert them through high‑value trials, and turn them into lifelong advocates. We are looking for a Lead Product Manager to lead the charge in evolving our current point solutions - messaging automation, AI chatbots, and sales pipeline tools - into a single, unified, world‑class CRM.

The Role and Responsibilities

This is a position designed for a PM who loves the craft of product management. You will be responsible for both the high‑level strategy of our growth ecosystem and the hands‑on execution of our next‑generation CRM.

• Product Execution (Player): Directly lead a dedicated squad to envision, build, and launch a unified CRM. You’ll take three separate solutions and weave them into a seamless experience that drives client retention.
• GTM Collaboration: Partner closely with Go‑To‑Market teams to package, price, and position the CRM solution for maximum market impact.
• Cross‑Functional Integration: Work with other product and platform teams to ensure the CRM is deeply integrated into the broader Playlist ecosystem, creating a frictionless experience for both business owners and their clients.

Who You Are

• An Experienced Builder: 7+ years of experience as a hands‑on PM, with a proven track record of shipping impactful products from 0 to 1 and scaling them.
• A Growth Expert: Deep understanding of client growth lifecycles and marketing systems. You understand the \"leaky bucket\" problem and have diverse examples of how you have creatively improved the funnel (or built tools/platforms to enable) within successful Consumer or B2B companies.
• A Clear Thinker and Collaborator: You can analyze complex situations, generate nuanced strategic plans, and think end‑to‑end—from customer opportunity to product design and architecture to distribution and revenue. You have excellent written and verbal communication, and operate collaboratively.
• AI-Forward (Plus): Hands‑on experience integrating Generative AI into products to solve real‑world user problems.

Pay Transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $170,000 to 210,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.