Digital Merchandiser (Hybrid)

Belk, Inc. & Belk eCommerce LLC.; United States; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. is seeking a Digital Merchandiser to enhance the customer shopping experience through strategic online merchandising for the assigned family of business.

You will partner with internal teams to ensure accurate product setup and timely site launches. The role requires a Bachelor’s degree and 2+ years of digital merchandising leadership, with experience in a fast-paced environment.

Qualifications

• Bachelor’s degree in related field.
• 2+ years of digital merchandising leadership experience.
• Experience operating successfully in a fast-paced, changing environment.

Responsibilities

• Utilise knowledge of Digital Merchandising to improve customer shopping experience and increase revenue and conversion.
• Manage item setup workflow for assigned family of business and ensure on-time site launches.
• Assist with product onsite reporting and take action accordingly.
• Assist Digital Manager with weekly reporting on business status, risks, and opportunities.
• Execute visual merchandising strategies using analytics to drive engagement and conversion.
• Create and manage category page content and linking strategies.
• Perform category analysis to find optimization opportunities in assortment or online experience.
• Conduct daily site reviews for accurate product presentation and update as needed.
• Assist with customer service issues and questions.
• Support Digital Merchandiser Manager with strategy refinement from A/B test results.
• Serve as digital SME to cross-functional partners and coordinate with digital teams, vendors, and omni buying teams.
• Perform competitive analysis and analyze customer behavior to identify assortment opportunities and site optimization.
• Collaborate with Digital Manager to define taxonomy and attribution.
• Monitor site experience with analytics team and adjust based on engagement.

Skills

Digital merchandising

Marketing

User experience

KPIs

Data analysis

Web analytics

Education

Bachelor’s degree in related field

Tools

Web Content Management System

Microsoft Office

Google Analytics

Outlook

Job description

The Digital Merchandiser is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Essential Functions:

• Utilise applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
• Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
• Assist with product onsite reporting and take action accordingly.
• Assist Digital Manager to provide weekly and as needed reporting on business status, risks, and opportunities.
• Assist Digital Manager to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
• Create and manage category page content/linking strategies.
• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Assist with customer service issues and questions.
• Assist Digital Merchandise Manager with executing and refining the strategy based on results of A/B tests.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, vendors, and omni buying teams.
• Performs competitive analysis and analyzes customer behavior to assist Digital Manager in assortment opportunities and site optimization.
• Partners with Digital Manager to define proper taxonomy and attribution.
• Monitors site experience in partnership with analytics team and adjust based on customer engagement.

Education & Experience:

• Bachelor’s degree in related field
• 2+ years of digital merchandising leadership experience
• Experience operating successfully in a fast-paced, changing environment

Knowledge / Skills Requirements:

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of appropriate technology platforms and retail systems
• Understanding of web site information architecture, taxonomies and site mapping.

#LI-SE1 #IND3 #LI-HYBRID

We set trends through our merchandise and, more importantly, through the way we work. At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company-wide initiatives a reality and getting great ideas to the forefront of our business. Time and time again, our associates are grateful for the opportunities they have to meet with Belk´s senior most leaders. Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop. We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day. Above all else, here you’ll find opportunities to make huge impact. It´s the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights.

We are an Equal Opportunity Employer Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.