Sr. Manager, Martech Enablement

Tapestry, Inc.; United States; Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

The Sr. Manager of Martech Enablement at Tapestry, Inc. bridges marketing technology across North America and Europe while translating business objectives into activation within Cordial and related platforms.

You will partner with Coach and Kate Spade teams to align platform capabilities with growth priorities and drive adoption of Martech capabilities. You will develop scalable enablement programs, create training materials, and ensure cross-brand consistency.

Qualifications

• 7+ years in lifecycle marketing, CRM, or customer engagement platforms.
• Hands-on experience with Cordial, Braze or similar marketing platforms.
• Strong understanding of lifecycle marketing, customer journeys, segmentation, and personalization.
• Proven ability to influence stakeholders across brand marketing, product, and technical teams.

Responsibilities

• Serve as the primary Martech partner for Coach and Kate Spade NA and EU teams.
• Identify opportunities to improve lifecycle marketing with new capabilities.
• Drive adoption of Martech capabilities across brands and regions.
• Establish enablement frameworks, playbooks, and training materials.
• Collaborate with Martech Infrastructure to translate business needs into use cases.

Skills

Lifecycle marketing

CRM

Stakeholder management

Cordial

Braze

Marketing technology

Tools

Cordial

Braze

Job description

Job Title: Sr. Manager, Martech Enablement

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Explore the possibilities across our global house of brands. Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story. At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose

The Sr. Manager of Martech Enablement serves as the bridge between Tapestry Martech and brand marketing teams, helping translate business objectives into effective activation within Martech platforms (Cordial). This role partners closely with Coach and Kate Spade teams across North America and Europe to align platform capabilities with business priorities, identify opportunities to strengthen customer engagement programs, and drive adoption of Martech capabilities. Working across brands and regions, the role captures successful approaches, develops scalable best practices, and promotes consistent activation standards across the organization. As the business-facing lead within Martech, the Sr. Manager of Martech Enablement partners with Martech Infrastructure to ensure business needs are translated into actionable requirements, platform capabilities are effectively adopted, and Martech investments deliver measurable value.

The successful individual will leverage their expertise in Technology to:

• Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals.
• Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings.
• Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness.
• Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform.
• Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities, increase proficiency, and drive self-sufficient activation across brands and regions.
• Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized enhancements.
• Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected.
• Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies.
• Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working.

The accomplished individual will possess:

• 7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.
• Hands‑on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions.
• Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation.
• Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity.
• Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams.
• Experience developing scalable enablement programs, training materials, and operating models.
• Strong communication and stakeholder management skills with the ability to bridge technical and non‑technical audiences.
• Experience translating business objectives into actionable requirements, use cases, and platform enhancements.

An outstanding professional will have:

• Experience supporting multiple brands or regions within a shared Martech ecosystem.
• Experience driving adoption of new capabilities during a platform migration, transformation, or operating model change.
• Familiarity with customer data platforms, audience segmentation, and lifecycle marketing measurement.
• Experience leading change management initiatives and influencing teams without direct authority.
• Track record of scaling best practices, standardizing processes, and improving marketing effectiveness across teams and markets.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail]

Base Pay Range $130,000.00-$160,000.00

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! Thanks for your interest in working on our team!!

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together. Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self‑expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.