Sr Manager, Marketing Analytics

MarketingHire; Provo (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pet insurance

Life insurance

Employee Assistance Program

401(k) with match up to 4%

Paid holidays

Paid time off

Career advancement

Job summary

Aptive Intelligent Pest Control seeks a Sr Manager, Marketing Analytics to lead performance measurement across paid media, owned channels, CRM, and web. You will drive KPI reporting, build dashboards, and translate data into actionable insights to guide optimization efforts.

The role is based in Provo, Utah, with opportunities to influence strategy and ROI across marketing programs. The ideal candidate has 8-10 years in marketing analytics, a Bachelor’s in Marketing/Analytics, and strong

Qualifications

• 8-10 years of experience in marketing analytics or related roles.
• Bachelor’s degree in Marketing, Analytics, or related field.
• Strong skills in data analysis and cross-functional collaboration.
• Experience with GA4 and analytics platforms is preferred.

Responsibilities

• Lead day-to-day marketing performance measurement across paid, owned, CRM, web, and offline channels.
• Ensure consistent KPI reporting across channels and segments.
• Develop and maintain standardized dashboards for marketing leadership.
• Translate data into actionable insights to inform optimizations.

Skills

8-10 yrs exp

Marketing analytics

Data analysis

Cross-functional collaboration

Communication skills

GA4 Certification

Adobe Analytics

Experimentation

Problem solving

Education

Bachelor’s degree in Marketing/Analytics

Tools

Tableau/Power BI

SQL

Excel

Adobe Analytics

Job description

We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Manager, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.

View our company page here: https://careers.aptivepestcontrol.com/sr-manager-marketing-analytics/job/P1-6561742-0

What we offer:

• Annual Salary + Merit bonus
• Group Health, Dental, and Vision plans
• Pet insurance, Life insurance, and EAP benefits
• 401K with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement
• Upbeat and exciting company culture and much more!

Responsibilities include:

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments
• Partner with channel owners to interpret performance results and recommend improvements
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
• Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
• Monitor performance vs. forecast and highlight risks and opportunities
• Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
• Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
• Present insights and recommendations to marketing leadership in a clear, concise manner
• Identify opportunities to improve reporting consistency, efficiency, and usability
• Document metric definitions and reporting standards to promote alignment across the team
• Continuously refine reporting and analysis based on business needs and feedback

Requirements:

• 8-10 years of experience in marketing analytics, business intelligence, or related roles
• Experience supporting multi-channel or full-funnel marketing teams preferred
• Bachelor’s degree in Marketing, Analytics, or related field
• Experience supporting multi-channel or full-funnel marketing teams preferred
• Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
• Strong experience in marketing analytics, performance measurement, or business intelligence
• Hands-on expertise analyzing paid media, CRM, and digital marketing data
• Advanced analytical and problem-solving skills with the ability to translate data into insights
• Experience with analytics and visualization tools
• Strong communication skills with the ability to present insights to non-technical stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• A remote hire for this position must be able to travel to the corporate office in Utah on a quarterly basis

Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.

Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.

To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aaptive.PestControl), and LinkedIn (@AptiveEnvironmental).

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.