Sr. Manager - Market Development and Strategy

CVS Health; United States; Remote; USD 67,000 - 200,000; Full time

Job summary

CVS Health is seeking a Senior Manager for Market Development and Strategy. This role involves leading market intelligence, shaping data insights strategy, and developing go-to-market plans. Ideal candidates have extensive experience in pharmaceutical analytics and strong strategic thinking skills.

Benefits

Affordable medical plan options

401(k) plan with matching contributions

Employee stock purchase plan

Wellness screenings and counseling

Flexible work schedules

Tuition assistance

Qualifications

• 5+ years in pharmaceutical data analytics or commercial strategy.
• 7+ years total work experience.

Responsibilities

• Own competitive and market intelligence for healthcare data.
• Shape and execute data insights strategy.
• Lead go-to-market strategy and commercial planning.

Skills

Analytical Thinking

Strategic Thinking

Communication

Education

Bachelor’s Degree

Master’s Degree or MBA

Job description

Sr. Manager - Market Development and Strategy

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Manager, Market Strategy is a highly visible leadership role that plays a critical role in shaping and executing CVS Health’s enterprise data insights vision for pharmaceutical manufacturer, payer, and provider customers. This role is a strategic, thought leadership position within the Trade Strategy and Data Product Development team, with end-to-end accountability for informing product direction through market intelligence, customer and competitor research, and commercialization strategy.

This role is ideal for someone with deep expertise in pharma data analytics or direct experience working at leading healthcare data platforms and aggregators. The Senior Manager will help CVS Health build a differentiated presence in the healthcare data insights ecosystem by identifying new opportunities, piloting innovative concepts, and translating insights into action.

Primary Responsibilities:

1. Own Competitive and Market Intelligence
Maintain ongoing market surveillance and intelligence for healthcare data and analytics offerings—monitoring competitors, emerging platforms, and key market players.

Develop and apply research methodologies to analyze pharma and payer trends, whitespace opportunities, and customer needs.
Deliver actionable insight packages, thought leadership materials, and strategic recommendations to internal stakeholders.

2. Shape and Execute Data Insights Strategy
Translate market trends and business needs into strategic input for the product portfolio and roadmap. Help prioritize and operationalize innovation opportunities in collaboration with the product and business development teams.
Incubate and launch early-stage data insights solutions, applying test-and-learn strategies to validate product-market fit and customer value.

3. Lead Go-to-Market Strategy and Commercial Planning
Develop tailored GTM strategies for data insights offerings, including messaging, packaging, positioning, and commercialization plans.
Partner with internal stakeholders (sales, marketing, legal, product, enterprise partners) to bring new data offerings to market.
Define and refine customer segmentation strategies, user personas, and high-value use cases across pharma, payer, and provider segments.

Required Qualifications:
*5+ years of experience in pharmaceutical data analytics, commercial strategy, or product development, preferably with direct experience at a pharma manufac

turer or a leading data aggregator/platform . (e.g., IQVIA, Komodo, Symphony/ICON, Optum Insights, HealthVerity, Datavant, or similar)

*7+ years of total work experience
Deep understanding of the pharma value chain, including market access, commercial analytics, and data-driven engagement models.

*Proven success translating customer and market insights into product strategies and commercialization plans.
Strong analytical and strategic thinking skills; ability to draw insights from disparate sources and apply them in a structured business context.

*Experience launching pilots or new offerings, with a focus on validation, iteration, and scale.

*Excellent communication and storytelling skills, including the ability to deliver presentations to executive audiences.

Preferred Qualifications:
*5+ years of experience in healthcare data strategy, market research, or consulting related to life sciences

*8+ years of experience in pharmaceutical analytics, pharma market access, data product management, or healthcare insights

*Experience in customer-facing roles or external partnership development

*MBA or experience in management consulting is strongly preferred

Education
Bachelor’s Degree (required)
Master’s Degree or MBA (preferred)

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Manager, Market Strategy is a highly visible leadership role that plays a critical role in shaping and executing CVS Health’s enterprise data insights vision for pharmaceutical manufacturer, payer, and provider customers. This role is a strategic, thought leadership position within the Trade Strategy and Data Product Development team, with end-to-end accountability for informing product direction through market intelligence, customer and competitor research, and commercialization strategy.

This role is ideal for someone with deep expertise in pharma data analytics or direct experience working at leading healthcare data platforms and aggregators. The Senior Manager will help CVS Health build a differentiated presence in the healthcare data insights ecosystem by identifying new opportunities, piloting innovative concepts, and translating insights into action.

Primary Responsibilities:

1. Own Competitive and Market Intelligence
Maintain ongoing market surveillance and intelligence for healthcare data and analytics offerings—monitoring competitors, emerging platforms, and key market players.

Develop and apply research methodologies to analyze pharma and payer trends, whitespace opportunities, and customer needs.
Deliver actionable insight packages, thought leadership materials, and strategic recommendations to internal stakeholders.

2. Shape and Execute Data Insights Strategy
Translate market trends and business needs into strategic input for the product portfolio and roadmap. Help prioritize and operationalize innovation opportunities in collaboration with the product and business development teams.
Incubate and launch early-stage data insights solutions, applying test-and-learn strategies to validate product-market fit and customer value.

3. Lead Go-to-Market Strategy and Commercial Planning
Develop tailored GTM strategies for data insights offerings, including messaging, packaging, positioning, and commercialization plans.
Partner with internal stakeholders (sales, marketing, legal, product, enterprise partners) to bring new data offerings to market.
Define and refine customer segmentation strategies, user personas, and high-value use cases across pharma, payer, and provider segments.

Required Qualifications:
*5+ years of experience in pharmaceutical data analytics, commercial strategy, or product development, preferably with direct experience at a pharma manufac

turer or a leading data aggregator/platform . (e.g., IQVIA, Komodo, Symphony/ICON, Optum Insights, HealthVerity, Datavant, or similar)

*7+ years of total work experience
Deep understanding of the pharma value chain, including market access, commercial analytics, and data-driven engagement models.

*Proven success translating customer and market insights into product strategies and commercialization plans.
Strong analytical and strategic thinking skills; ability to draw insights from disparate sources and apply them in a structured business context.

*Experience launching pilots or new offerings, with a focus on validation, iteration, and scale.

*Excellent communication and storytelling skills, including the ability to deliver presentations to executive audiences.

Preferred Qualifications:
*5+ years of experience in healthcare data strategy, market research, or consulting related to life sciences

*8+ years of experience in pharmaceutical analytics, pharma market access, data product management, or healthcare insights

*Experience in customer-facing roles or external partnership development

*MBA or experience in management consulting is strongly preferred

Education
Bachelor’s Degree (required)
Master’s Degree or MBA (preferred)

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/27/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

About the company

At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple and seamless, to not only help people get well, but help them stay well in body, mind and spirit.