Sr. Manager, Loyalty & Membership

Applied Labs; Carlsbad (CA); Hybrid; USD 138,000 - 160,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Per

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori is seeking a Senior Manager, Loyalty & Membership to lead the brand’s loyalty ecosystem in a data-driven, customer-centric way.

You will own strategy, program governance, and long-term roadmap, collaborating with CRM, Retail, Ecommerce, Finance, Analytics, and Brand teams to deliver elevated member experiences and sustainable growth.

Qualifications

• 10+ years of experience in loyalty, membership, CRM, retention marketing, customer engagement, lifecycle marketing, or related functions.
• Experience launching, scaling, or managing loyalty or membership programs for premium retail, apparel, wellness, hospitality, or consumer brands.
• Strong understanding of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
• Proven experience leading large cross-functional initiatives with multiple business and tech stakeholders.
• Strong analytical capabilities with data-driven decision making.
• Experience managing loyalty platforms, CRM technologies, CDPs, or similar ecosystems.
• Exceptional communication and stakeholder management, including influencing senior leadership.
• Self-starter, able to build new processes and frameworks in fast-growth environments.

Responsibilities

• Serve as the business owner for Vuori's loyalty and membership initiatives, leading strategy, readiness, optimization, and roadmap.
• Define and evolve member benefits, rewards structures, engagement experiences, and retention strategies.
• Lead cross-functional implementation across CRM, Retail, Ecommerce, Technology, Analytics, and Customer Service.
• Establish governance, reporting structures, and business rules for scalable program management.
• Develop KPI frameworks and dashboards to measure acquisition, engagement, retention, and health.
• Partner with Analytics and Finance to evaluate member economics and ROI.
• Identify opportunities to improve performance through testing and personalization.
• Manage loyalty platform partners, external vendors, and agency relationships.

Skills

Loyalty programs

CRM

Retention marketing

Cross-functional leadership

Data analytics

Stakeholder management

Customer engagement

Executive communication

Tools

CRM platforms

CDPs

Loyalty platforms

Job description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced office environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem.

This role will serve as the business owner of Vuori's loyalty and member engagement strategy, responsible for driving program performance, member growth, retention, rewards governance, and long-term program evolution. The ideal candidate combines strong business acumen with a deep understanding of customer behavior and is passionate about creating elevated experiences that strengthen customer connection and lifetime value.

This highly cross-functional role partners closely with CRM, Retail, Ecommerce, Technology, Analytics, Finance, Customer Service, Product, and Brand Marketing teams to deliver a seamless member experience across all customer touchpoints.

What you'll get to do:

• Serve as the business owner for Vuori's loyalty and membership initiatives, leading program strategy, operational readiness, optimization, and long-term roadmap development.
• Define and evolve member benefits, rewards structures, engagement experiences, and retention strategies that deepen customer connection and lifetime value.
• Lead cross-functional implementation efforts across CRM, Retail, Ecommerce, Technology, Analytics, and Customer Service teams to operationalize scalable member experiences.
• Establish foundational processes, governance frameworks, reporting structures, and business rules that support scalable program management and future growth.
• Develop KPI frameworks, executive dashboards, and performance reporting to measure member acquisition, engagement, retention, and overall program health.
• Partner with Analytics and Finance teams to evaluate member economics, program ROI, incremental impact, and optimization opportunities.
• Identify opportunities to improve program performance through testing, customer insights, personalization, segmentation, and member experience enhancements.
• Manage loyalty platform partners, external vendors, and agency relationships while building executive-ready recommendations that translate customer insights into actionable business decisions.

Qualifications

Who you are:

• 10+ years of experience in loyalty, membership, CRM, retention marketing, customer engagement, lifecycle marketing, or related customer growth functions.
• Experience launching, scaling, or managing loyalty or membership programs for premium retail, apparel, wellness, hospitality, or consumer brands.
• Strong understanding of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
• Proven experience leading large cross-functional initiatives involving multiple business and technology stakeholders.
• Strong analytical capabilities with experience leveraging customer data, performance metrics, and financial insights to inform decisions.
• Experience managing loyalty platforms, CRM technologies, CDPs, or related customer marketing technology ecosystems.
• Exceptional communication, presentation, and stakeholder management skills, including experience influencing senior leadership and executive teams.
• Self-starter who thrives in fast-paced, high-growth environments and is comfortable building new processes, frameworks, and capabilities from the ground up.

Additional Information

Our investment in you:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $137,700 per year - $160,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.