Sr. Manager, FP&A DTC & Wholesale

Vuori; Carlsbad (CA); On-site; USD 160,200 - 206,010; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori is seeking a Senior Finance Manager in Carlsbad, California. The candidate will collaborate with eCommerce, Retail, and Marketing teams to enhance financial modeling, forecasting, and reporting processes.

With 10+ years of experience required, strong analytical skills and a proactive mindset are vital. The role offers health insurance, retirement plans, and significant discounts.

The salary range is $160,200 to $206,010 per year, with bonus eligibility.

Qualifications

• 10 years of progressive experience in financial planning and analysis.
• Strong understanding of DTC KPIs such as CAC, LTV, retention.
• Ability to analyze complex data and present insights.

Responsibilities

• Lead comprehensive financial planning processes, including budgeting and forecasting.
• Develop KPI-driven revenue models for consensus-based forecasting.
• Provide strategic and financial guidance on investment opportunities.

Skills

Financial modeling

Forecasting

Budgeting

Analytical skills

Leadership

Education

Bachelor’s degree in Accounting or Finance

CPA or MBA preferred

Tools

Microsoft Excel

Microsoft D365

EPM toolsets

Shopify

Job description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Reporting to the Director of FP&A, Channels, the Senior Finance Manager will serve as a finance partner across eCommerce, Retail, Wholesale, and Marketing. This role will lead forecasting, reporting, and performance analysis, providing actionable insights to drive revenue growth, margin expansion profitability, and disciplined investment.

This individual will support channel forecasting, enhance financial modeling capabilities, and elevate reporting for executive leadership. The ideal candidate combines strong financial acumen with business partnership, thrives in a fast-paced environment, and proactively drives process improvements and clarity in decision-making.

What you’ll get to do

• Lead comprehensive financial planning processes, including budgeting and forecasting, and support long-term strategic planning, aligning with company objectives.
• Deliver consolidated channel revenue monthly forecasting, including sales flash reporting, summarizing variance drivers and risks and opportunities.
• Develop KPI-driven and trend-based revenue models for consensus-based forecasting. Analyze key drivers including revenue trends, and marketing efficiency (ACoS, CAC, LTV).
• Partner with Marketing leads to create and oversee budgets and forecasts, track variances, and highlight risks or opportunities for cost savings.
• Analyze financial data, including revenue, gross margin, expenses, and capital to identify trends, risks, and opportunities and profitability expansion.
• Provide strategic and financial guidance on investment opportunities, and business expansion initiatives, implementing ROI analysis, scenario planning, and performance tracking.
• Oversee the real estate decision‑making process through store proformas, hindsight and fleet performance analysis.
• Lead the preparation and presentation of insightful financial reports, presentations, and analysis for executive management (QBR, MBR, Monthly Close Reviews) and board meetings.
• Ensure accuracy and alignment between FP&A forecasts and actual financial results, collaborating effectively with accounting teams and cross‑functional partners. Identify efficiencies in the close calendar through process changes, reporting, and business partner training.
• Support the development and implementation of financial tools (ERP/EPM tool), models and dashboards, enhancing efficiency and data accuracy. Work with Data & Analytics to create KPI dashboards and enhance financial reporting and analysis.
• Drive accountability through strong relationships with business partners and cross functional teams at all levels of the organization.
• Lead and oversee members of the FP&A department, cultivating a high‑performing team and fostering their professional growth.

Qualifications

Who you are:

• Bachelor’s degree in Accounting, Finance, or a related field from an accredited institution.
• CPA and/or MBA preferred.
• 10 years of progressive experience in financial planning and analysis and experience leading others. Preferably in retail, consumer goods, or an inventory-focused environment.
• Strong analytical and quantitative skills; ability to interpret complex data and translate findings into actionable business insights.
• Strong expertise in financial modeling, forecasting, and budgeting techniques.
• Ability and willingness to do detailed work and build from scratch.
• Demonstrate an ego-less leadership style and team management experience.
• Strategic mindset and the ability to think proactively about the company’s financial future.
• Strong understanding of DTC KPIs (e.g., CAC, LTV, retention, cohort analysis).
• Advanced Excel skills; experience extracting and analyzing data from various systems.
• Excellent problem‑solving skills, intellectual curiosity, and a proactive approach to uncovering issues and identifying solutions.
• Detail‑oriented, with a commitment to accuracy and precision.
• Strong communication and presentation skills, with the ability to convey complex financial information to non‑finance stakeholders.
• Familiarity with Microsoft Office, BI tools.
• Apparel industry and experience with Microsoft d365, EPM toolsets, Shopify a plus.

Our investment in you

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $160,200 per year – $206,010 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.