Sr Manager, Internal Communications & Visual Storytelling

Panera Bread; Georgia; Hybrid; USD 120,000 - 136,000; Full time

Job summary

Panera Bread is seeking a Sr Manager, Internal Communications & Visual Storytelling to craft strategic employee communications through multimedia. This role blends internal communications, engagement, design, video, and digital content to inform, inspire, and connect employees.

The ideal candidate will translate complex business initiatives into engaging multimedia across intranet, email, digital signage, executive communications, videos, and live events. Hybrid Newton, MA location.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design.
• 5-7+ years of experience in internal or corporate communications.
• Strong portfolio demonstrating video production, graphic design, and storytelling.
• Experience with Adobe Creative Cloud or equivalent tools.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Responsibilities

• Develop and execute internal communications strategies.
• Create company-wide employee communication campaigns.
• Partner with executives to communicate priorities.
• Develop content for intranet, newsletters, town halls, leadership communications, and engagement programs.
• Measure effectiveness with analytics and feedback.
• Script, film, and edit internal video content.
• Produce executive messages and culture stories.
• Develop motion graphics for digital channels.
• Manage video production workflows.
• Create visually compelling graphics and branding.
• Ensure brand consistency across communications.
• Develop concepts to boost engagement.
• Support employee engagement initiatives.
• Collaborate with HR and leadership on culture.
• Capture photography and video at events.

Skills

Video production

Graphic design

Storytelling

Internal communications

Content marketing

Education

Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design

Tools

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

InDesign

SharePoint

PowerPoint

Job description

Sr Manager, Internal Communications & Visual Storytelling

Position Summary

The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization.

The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.

Location: Newton, MA (hybrid)

Key Responsibilities

Internal Communications

• Develop and execute internal communications strategies aligned with business objectives.
• Create and manage company-wide employee communication campaigns.
• Partner with executives and business leaders to communicate organizational priorities and change initiatives.
• Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
• Measure communication effectiveness through analytics and employee feedback.

Video Production & Storytelling

• Concept, script, film, and edit internal video content.
• Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
• Develop motion graphics and short-form video content for digital channels.
• Manage video production workflows from pre-production through post-production.

Design & Creative Services

• Create visually compelling communications using graphic design principles.
• Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
• Ensure brand consistency across all employee-facing communications.
• Develop creative concepts that increase employee engagement and information retention.

Employee Experience & Engagement

• Support employee engagement initiatives through innovative content and campaigns.
• Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
• Capture photography and video content at company events and meetings.
• Help create memorable communication experiences that strengthen employee connection.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
• 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
• Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
• Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating executive communications and employee-focused content.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Preferred Qualifications

• Experience supporting executive communications.
• Motion graphics and animation experience.
• Familiarity with change management and employee engagement programs.
• Experience measuring communication effectiveness and engagement metrics.
• Knowledge of AI-powered content creation tools.

Success Profile

The successful candidate is:

• A strategic communicator
• A visual storyteller
• A skilled video producer
• A strong designer
• Comfortable advising executives
• Equally capable of developing communication strategy and creating content

Equal Opportunity Employer: Disabled/Veterans

Competitive Pay $119,634 - $136,383 annually

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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