Sr. Manager, Integrated Content

Ferrara Candy Co.; Chicago (IL); On-site; USD 114,000 - 160,000; Full time

Benefits offered by this job

PTO

Annual bonus

Comprehensive benefits

Job summary

Ferrara Candy Co. is seeking a Sr. Manager, Integrated Content to lead paid, owned, and earned social content across our iconic brands. You will shape campaigns at the intersection of culture and consumer engagement, guiding creator partnerships and real-time activations.

You will collaborate with internal stakeholders, agencies, and platform teams, turning insights into impactful experiences and leading a team of four Sr. Associates to drive results.

Qualifications

• 8–10 years in a content or digital role.
• Demonstrated ability to coach and elevate high-performing teams.
• Strategic advisor to brand teams and agency partners.

Responsibilities

• Drive content for brand campaigns from strategy to execution, including paid and influencer programs.
• Provide governance to brand teams and agencies on content, influencer and social, and coordinate with media on plans.
• oversee content creation processes with internal teams and external partners.

Skills

Adobe Suite

Marketing analytics

Social content creation

Integrated marketing

Analytical skills

Collaboration

Communication & influence

Creativity & energy

Ownership & accountability

Growth mindset

Adaptability

Tools

Sprinklr

Job description

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At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Sr. Manager, Integrated Content leads the development and execution of all paid, owned, and earned social, influencer, and digital content strategies across Ferrara’s portfolio of iconic brands. This role sits at the intersection of culture, creativity and consumer engagement, helping our brands show up in meaningful ways through breakthrough content, creator partnerships, real-time cultural activations and integrated campaigns formed during annual planning.

A strategic thinker and creative problem solver, this leader brings campaigns to life by partnering closely with internal stakeholders, agency partners, creators, and platform teams. They are a subject matter expert in all things content, social media, influencer marketing, and emerging digital trends, with a passion for turning insights and observations into impactful consumer experiences.

Most importantly, they bring curiosity, energy, and a test-and-learn mindset to the work. After all, how many people get to spend their days helping candy brands like NERDS, Trolli, Jelly Belly and SweeTARTS create culture-driving moments? This role leads a team of four and plays a critical part in shaping the future of Ferrara’s Creative, Content and PR team.

Ways you will make a difference

• Drive all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, paid programs (e.g., paid social, influencers) and custom programs (e.g., unique programs with partners).
• Provide governance to brand teams and agencies on all things content, influencer and social. Use insights, culture and creativity to shape meaningful consumer experiences. Partner with media team on plans and optimizations.
• Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in content creation process for in-house content development.
• Lead, grow and inspire the team of four Sr. Associates – community managers, content creators and creative problem-solvers. Partner with our Creative Director and Operations lead to manage team capacity and project intake.
• In conjunction with the Sr. Manager of Public Relations, lead Ferrara’s Sugar Rush program, our brand fan program that propels our brands into culture and supercharges our super fans!
• Own Ferrara’s influencer marketing ecosystem – Develop influencer strategies across Ferrara’s portfolio of brands. Oversee internal and external influencer partnerships. Ensure all influencer engagements adhere to FTC guidelines.
• Work with international teams to ensure brand consistency.
• Help us prove and improve! Partner with consumer understanding and marketing effectiveness teams to use native platforms, social listening and reporting tools to help us analyze what worked and what didn’t. Analyze data to inform future platform, post type and audience recommendations.
• Serve as a subject matter expert on all things content, social media and influencer. Stay up to date on social platform, content and digital best practices and trends. Communicate trends to teams as appropriate. Always answer the questions – what’s next and so what?

Skills that will make you successful

• Highly proficient in the Adobe Suite of Tools
• Experience working with marketing analytics and social CMS tools (e.g., Sprinklr)
• Can create content for social
• Strong understanding of integrated marketing and comms planning
• Strong analytical and organizational skills
• Exceptional collaboration skills
• Excellent communication and influencing skills
• High levels of energy, creativity and enthusiasm
• Strong sense of ownership and accountability over results.
• Has a growth mindset
• Comfortable operating in highly dynamic and ever-changing environments

Experiences that will support your success

• 8 - 10 years in a content or digital role
• Demonstrated ability to develop, coach and elevate high-performing teams
• Ability to serve as a strategic advisor to brand teams and agency partners
• Deep understanding of social platforms, creator ecosystems, internet culture and emerging digital trends
• Experience planning and executing campaigns across online channels
• Experience managing communities online, preferably multiple brands at once
• Experience finding online trends and turning them into branded opportunities
• Experience creating content and managing an online content calendar
• Experience leveraging AI and emerging technologies to improve content creation, optimization, or workflow efficiency
• Knowledge of eComm and lower funnel driving tactics
• Previous experience working at or with external agencies
• Experience measuring and evaluating content across channels
• Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $114,450 - $160,230 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.