Sr. Manager, Experiential Marketing

CSE; Atlanta (GA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

CSE Brands, LLC is seeking a Senior Manager of Experiential Marketing in the United States to lead sponsorship and experiential strategy development and to manage the experiential marketing team. The role focuses on client engagement, national activations, and cross-functional leadership, with a strong emphasis on ROI and growth for assigned clients.

Ideal candidates have 6+ years in sponsorship/experiential marketing and 4+ years in management, including direct reports.

Qualifications

• 6+ years of sponsorship and/or experiential marketing experience (agency preferred).
• Minimum of 4 years in a managerial role, with ≥2 years managing direct reports.
• Proven track record in project management, sponsorship marketing, client interfacing, and creative ideation.
• Excellent project management, presentation, and communication skills.
• Ability to work independently and in a cross-functional team environment.

Responsibilities

• Develop and coordinate workflow for assigned client projects and engagements.
• Develop an overarching sponsorship and experiential marketing strategy aligned with client objectives.
• Lead planning and deployment of national/touring activations.
• Collaborate with sports & entertainment properties to execute contractual assets and ROI.
• Collaborate with internal account teams to ensure consistency across market activations.
• Develop strategic marketing plans with activation plans, content strategy, and ROI recaps.

Skills

Project management

Client management

Communication skills

Presentation skills

Budgeting

Education

Bachelor's degree in marketing/management/sports management

Tools

Microsoft Office Suite

Job description

CSE is looking for a Sr. Manager, Experiential Marketing with at least 6+ years of sponsorship and experiential marketing experience to lead client engagement, sponsorship and experiential strategy development, and management of the experiential marketing team.

Responsibilities

• Manage, develop and coordinate workflow for assigned client projects, including new client engagements
• Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
• Lead planning and deployment of national/touring activations
• Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
• Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
• Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
• Lead the development of strategically creative experiential marketing solutions
• Work cross-functionally with client’s various departments and their respective agencies
• Utilize internal agency resources and teams to deliver best-in-class work for clients
• Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
• Manage personnel assigned to the client/project team, including team member development and growth
• Collaborate with experiential team members to develop project plans and manage objectives
• Assist with the development of annual planning
• Lead internal cross-functional project meetings and external client status meetings
• Report on project and/or account activities and provide status reports
• Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
• Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
• Oversee and negotiate vendor contracts on behalf of clients
• Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication

Requirements

• Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
• Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
• Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports
• Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
• Proficiency with experiential marketing projects and consumer interaction/engagement
• Ability to work independently and in a cross-functional team environment
• Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
• Expert client and account management skills in retaining, managing, and growing long-term relationships
• Corporate or corporate account (agency) experience essential
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
• CSE Experiential team is currently working in an in office environment.

CSE Brands, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local laws, and will not be discriminated against on the basis of disability.