Sr. Manager, eCommerce Marketing - Performance & Retail Media

Kraft Heinz; Chicago (IL); On-site; USD 118,000 - 148,000; Full time

Job summary

An established industry player is seeking a Sr. Manager for Performance & Retail Media to drive innovative strategies in a rapidly evolving digital landscape. This role involves overseeing substantial media investments, collaborating with various teams to craft integrated campaigns, and building strong relationships with retail partners. The ideal candidate will have a robust background in digital marketing, exceptional storytelling abilities, and a results-oriented mindset. Join a forward-thinking organization committed to diversity and inclusion, where your contributions will significantly impact business growth and success.

Benefits

Flexible Programs

Comprehensive Benefits

Wellbeing Initiatives

Healthcare

Financial Planning

Qualifications

• 5+ years in digital and performance marketing.
• Experience in retail and/or CPG industries is preferred.

Responsibilities

• Develop retail media strategies across brand portfolio.
• Manage multimillion-dollar media investments effectively.
• Analyze campaign data and communicate insights regularly.

Skills

Digital Marketing

Performance Marketing

Media Strategy

Retail Media

E-commerce

Analytical Skills

Storytelling

Influencing Skills

Job description

We're on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we're looking for data-driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey.

Position: Sr. Manager - Performance & Retail Media

This role oversees paid media investment across Kraft Heinz retailer platforms, coordinating with external agency partners responsible for activation, optimization, reporting, testing, and channel analysis. The leader will drive eCommerce and omnichannel strategies, scaling best practices across platforms. The ideal candidate is influential, strategic, self-motivated, adaptable, and eager to learn and innovate in a rapidly evolving industry.

Essential Functions & Responsibilities

1. Develop comprehensive retail media strategies across our brand portfolio and retail partners including Amazon, Walmart, Instacart, Kroger, Target, etc., covering programmatic, display, paid search, social, and more.
2. Build and maintain strong relationships with retailer media groups and agency partners.
3. Manage multimillion-dollar media investments, optimizing for sales, market share, share of shelf, and media efficiency metrics.
4. Collaborate with eCommerce Sales, Omni Shopper Marketing, and Brand teams to craft integrated omnichannel campaigns that meet business objectives.
5. Analyze campaign data, synthesize findings, and communicate insights and best practices regularly.
6. Participate in quarterly business reviews, retailer media capability assessments, and industry POVs.
7. Create test and learn innovation plans to continuously improve business outcomes.
8. Define tactical learning agendas and support annual joint business planning.
9. Innovate and develop forward-thinking strategies as media capabilities evolve.
10. Develop playbooks and principles to influence strategy at scale and educate stakeholders.

Required Skills & Experience

1. Minimum of 5+ years in digital and performance marketing.
2. Experience in retail (eCommerce preferred) and/or CPG industries.
3. Proficiency in media strategy and buying across programmatic, paid search, OLV/OTT; retail media experience preferred.
4. Ability to manage multiple partners and expectations effectively.
5. Strong storytelling and influencing skills, capable of engaging senior leaders.
6. Results-oriented with a bias for action in a fast-paced environment.
7. Ability to work independently and collaboratively across functions.

Additional Information

Our Total Rewards include flexible programs supporting our diverse workforce, including competitive salary, bonuses, comprehensive benefits, and wellbeing initiatives. The base salary range is $118,400 - $148,000, with eligibility for performance-based bonuses. Benefits cover healthcare, wellbeing, financial planning, and more, tailored to meet individual and family needs.

Location: Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer committed to diversity and inclusion. Applicants needing accommodations can contact [e-mail] for assistance.