Sr. Manager, eCommerce Marketing - Performance & Retail Media

Heinz; Chicago (IL); On-site; USD 118,000 - 148,000; Full time

Job summary

An established industry player is seeking a Sr. Manager for Performance & Retail Media to lead strategic media initiatives. This role focuses on developing holistic Retail Media strategies across major platforms like Amazon and Walmart, optimizing a multimillion-dollar media investment to drive sales and market share. The ideal candidate will possess strong digital marketing experience, particularly in Retail and Consumer Packaged Goods, and demonstrate the ability to influence and collaborate effectively with various stakeholders. Join a dynamic team that thrives on innovation and data-driven decision-making in a fast-paced environment.

Benefits

Performance-based bonus

Flexible work environment

Career development opportunities

Qualifications

• 5+ years of digital and performance marketing experience required.
• Experience in Retail and Consumer Packaged Goods preferred.

Responsibilities

• Develop and oversee Retail Media strategies across various platforms.
• Own multimillion-dollar media investment plan to optimize sales and efficiency.
• Synthesize campaign findings and communicate data-driven recommendations.

Skills

Digital Marketing

Performance Marketing

Retail Media Strategy

Ecommerce Experience

Media Buying

Strong Storytelling

Leadership Skills

Data Analysis

Job description

We’re on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.

The Sr. Manager – Performance & Retail Media is responsible for overseeing paid media investment across Kraft Heinz retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining Retail Media Strategies & scaling best-practices across platforms. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Essential Functions & Responsibilities

• Develop holistic Retail Media strategies across our Kraft Heinz brand portfolio and retailers including Amazon, Walmart, Instacart, Kroger, Target, etc. (programmatic, display, paid search, social, etc.)
• Lead and foster strong leadership relationships with our retailer media groups and agency partners
• Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
• Partner with eCommerce Sales, Omni Shopper Marketing, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives
• Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
• Regularly participate and own quarterly business reviews, retailer media capabilities assessments and industry POVs
• Develop test and learn innovation plans to continuously drive the business forward
• Define tactical learning agenda and consult annual Joint Business Partnerships
• Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve
• Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders

Expected Experience & Required Skills

• Must have digital & performance marketing experience – 5+ Years
• Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
• Media strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferred
• Experience leading multiple partners’ expectations
• Strong storytelling and influence ability to internal and external partners and senior leaders (VP, GM level)
• Shown results-oriented media expert
• Strong motivation in fast paced environment with a bias for action
• Ability to effectively work independently as well as collaboratively across multiple functions

New Hire Base Salary Range: $118,400.00 - $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Location(s): Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.