Sr. Manager, eCommerce

Guayaki; Los Angeles, California, Cleburne (CA, MO, TX); Hybrid; USD 145,000 - 188,000; Full time

Job summary

An established industry player is seeking a Senior Manager for eCommerce to lead their digital marketplace strategy. This hybrid role focuses on optimizing revenue streams and enhancing customer experiences across platforms like DTC and Amazon. The ideal candidate will have a strong background in eCommerce best practices, with a proven ability to drive sales growth and manage cross-functional teams. Join a mission-driven organization that values diversity and innovation, and play a key role in shaping the future of their online presence while enjoying a range of benefits and opportunities for career advancement.

Benefits

Comprehensive medical, dental, and vision plans

Employee life and disability insurance

Mental health benefits

Paid medical leave

Paid time off

Sales commissions

Opportunities for career growth

Qualifications

• 7+ years of experience in eCommerce and digital marketing.
• Strong understanding of SEO and CRM systems.
• Proven track record in growing eCommerce sales.

Responsibilities

• Develop and execute comprehensive eCommerce strategy.
• Oversee website relaunch and manage product listings.
• Monitor performance metrics and adjust strategies.

Skills

eCommerce Strategy

Digital Marketing

SEO

CRM

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Shopify

Amazon Seller Central

Digital Analytics Tools

Job description

The Senior Manager, eCommerce will be responsible for leading the company's eCommerce strategy across all digital marketplaces while also supporting our online grocery and retail channels. This role will focus on growing revenue, optimizing digital shelf performance, and enhancing the customer journey. The ideal candidate has a deep understanding of eCommerce best practices and data-driven decision-making. This role will play a critical part in aligning all eCommerce functions under a unified growth strategy and will oversee the development and execution of our eCommerce roadmap, ensuring alignment with our broader business objectives. This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week.

How you'll help:

1. Roadmap Development: Develop and execute a comprehensive ecommerce strategy that aligns DTC, Amazon, TikTok Shop, and Retailer.com channels under a cohesive growth plan. Monitor performance metrics (traffic, conversion rates, customer reviews, Buy Box win rate, etc.) and adjust strategies based on data insights and competitive trends.
2. Operational Support: Ensure strong operational execution, collaborating with internal teams to manage inventory flow, compliance, and demand forecasting. Provide recommendations and lead eCommerce exclusive SKUs and offerings.
3. Sales Acceleration: Add fuel to the channel's profitable growth trajectory while onboarding incremental digital platforms and wholesale solutions. Monitor and evaluate eCommerce performance metrics, ensuring goals are met while mitigating cannibalization of commercial sales volume.
4. Owned Website Management: Oversee the planning and execution of our website relaunch, focusing on brand storytelling, impact, and product education. Manage the full site experience, including product listings, merchandising, navigation, and third-party app integrations to enhance customer engagement and conversion.
5. Team Leadership: Manage a direct report and/or an external agency to execute ecommerce initiatives effectively. Serve as the champion subject matter expert on ecommerce within the organization, ensuring best practices, innovation, and data-driven decision-making are integrated across teams.
6. Champion Compliance & Technical Excellence: Ensure compliance with legal guidelines and industry standards around accessibility and privacy. Maintain a proactive relationship with web agencies to address bugs, optimize performance, and ensure continuous site improvements.
7. Direct Marketing Ownership: Own planning and execution of direct marketing activations, developing a comprehensive automated CRM flow to onboard new signups and enhance customer engagement.
8. Retailer.com Support: Partner with the Senior Manager of Shopper Marketing to execute Retailer.com content strategies, including review generation and premium brand positioning.
9. Data + Insights Tracking: Develop an eCommerce reporting framework in collaboration with Category Management and Commercial Analysts to track KPIs, consumer insights, and incremental sales.
10. KPI & Goal Setting: Establish monthly performance benchmarks and continuously track KPIs, ensuring all initiatives are aligned with organizational growth objectives.
11. Additional Responsibilities: Develop impactful and strategic marketing presentations utilizing data, insights, and storytelling to communicate eCommerce performance and opportunities. Support the creation of a company-wide dashboard to provide visibility into performance and key KPIs. Collaborate with Marketing and Brand teams to generate insights that can be leveraged cross-functionally to drive business growth.

What you'll bring to the table:

Experience

• Bachelor's degree in Marketing, Business, or a related field.
• The ideal candidate has 7+ years of experience in eCommerce, digital marketing, and/or online retail, preferably in the food & beverage industry.
• Shopify and Amazon Seller Central experience is required.
• Proven track record of growing eCommerce sales and managing digital marketplaces.
• Strong understanding of SEO, CRM, and experience with digital analytic + reporting tools.
• Ability to work cross-functionally with marketing, operations, and finance teams.
• Excellent project management, problem-solving, and communication skills.
• Passion for the beverage industry and mission-driven brands is a plus.

Knowledge, Skills & Abilities

• Strong verbal and written communications skills.
• Strong storytelling skills, grounded in data-based insights.
• Reliable, team player with effective communication skills.
• Strong collaborative nature: ability to work in a cross-functional team environment.
• Curious and proactive, with strong project management skills.
• Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.

What we offer:

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on work experience, education, and skills. We offer sales commissions and/or variable pay plans, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, holidays, paid time off, and opportunities for career growth.

Salary Range: $145,000 — $188,000 USD

At Guayaki Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to regeneration. We are committed to creating a diverse and inclusive workplace and seek individuals who embrace work as a collective and aspire to using business as a force for good.