Sr. Manager/Director, Customer Acquisition & Marketing Operations

Ampion; Boston (MA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Stock options

Full benefits

Hybrid work flexibility

Job summary

Ampion is seeking a Sr. Manager/Director of Customer Acquisition & Marketing Operations in Boston.

This hands-on leader owns end-to-end direct-response campaigns for our client base and drives the marketing operations backbone that enables scale across partners and programs. You will guide cross-functional teams, partner with product, Sales Ops, and success teams, and push AI-driven improvements to make campaigns faster, cleaner, and more effective.

Qualifications

• 8 to 10 years in customer acquisition marketing with agency, consulting, or direct client-management experience.
• Client/partner management experience required.
• Expert in customer acquisition and direct-response strategy.
• Hands-on martech systems: marketing automation, CRM, lead routing, reporting.
• Growth mindset with ability to design experiments and analyze results.

Responsibilities

• Own end-to-end customer acquisition campaigns for multiple partners and clients.
• Build and launch landing pages, forms, and assets for campaigns.
• Measure, analyze, and summarize campaign performance; report regularly.
• Standardize workflows and automate repeatable processes in marketing ops.
• Create scalable playbooks and templates to extend campaigns across clients.
• Develop dashboards linking activities to enrollments and outcomes.
• Engage with partners to enable effective community solar campaigns.
• Collaborate with product, Sales Ops, development, and client success teams.

Skills

Direct-response marketing

Campaign management

Growth marketing

Data analytics

Marketing operations

Cross-functional collaboration

Tools

Marketing automation

CRM

Lead routing

SQL / BigQuery

Job description

Sr. Manager/Director, Customer Acquisition & Marketing Operations

We’re a fast-growing market leader who envisions a world where renewable energy powers our economy and society. Shared and sustainable energy assets, such as solar and wind farms, are the key to this vision, where healthy, inexpensive energy changes the world in which we live. It is a tremendous challenge with huge social benefits, and it is also one of the greatest economic opportunities of our era.

The Director of Customer Acquisition & Marketing Operations owns Ampion’s client-led acquisition service, enabling our renewable energy developer clients to attract and enroll community solar subscribers using Ampion’s tools and processes. This is a hands-on role built around two complementary areas of responsibility: running high-performing customer acquisition campaigns end to end, and improving the marketing operations backbone that lets those campaigns scale across clients and partners.

We’re looking for an experienced direct-response marketer who is fluent in data, comfortable owning the tools and processes behind the funnel, and has the influence skills to guide both internal teams and external partners. You'll also look for ways to use AI tools to make our clients’ marketing initiatives more efficient and scalable. You're comfortable trying out new technology, moving beyond basic AI prompts to improve results and help us adopt smarter, more effective ways of working.

This is a Boston-based position. While we offer flexibility, the role requires a regular presence in our downtown Boston office for team meetings and collaborative sessions.

Core Responsibilities

Campaign Execution and Growth

You own execution. You do what's required across the organization to get customer acquisition campaigns out the door, tracked, and analyzed, always with an emphasis on growth marketing methodologies – testing, measuring, iterating, and improving our approach. This spans the full lifecycle of a campaign:

• Build and launch: Landing page creation and testing, configuring lead forms, and producing the assets a campaign needs to run.
• Measure and analyze: Building reports, then analyzing and summarizing results on an ongoing basis to understand what's working.
• Process improvement: Streamline how new partners and campaigns go live, reduce errors and delays, and create a more consistent experience for clients, partners, and subscribers.
• Optimize subscriber journey: Identify and resolve friction points from the moment a consumer reaches a landing page through sign-up, enrollment, and ongoing participation.

You'll work cross-functionally with our Product, Sales Operations, Development, and Client Success teams to build and manage direct-response customer acquisition campaigns.

Marketing Operations

You make sure the right tools, data, and processes are in place so campaigns launch faster, run cleanly, and report accurately across every client and partner.

• Process and automation: Standardize and automate repeatable workflows, such as campaign setup, QA, and partner onboarding to reduce manual effort, minimize errors, and shorten time to launch.
• Scale and documentation: Turn one-off campaign work into repeatable playbooks and templates so the engine scales across a growing roster of clients and partners.
• Reporting and attribution: Utilize existing reporting infrastructure to build dashboards that tie activities to enrollments, helping the team see what's working without continuously rebuilding reports.

Partner Enablement

Hand in hand with execution, you’ll work directly with our clients and the organizations they’ve partnered with to promote community solar. These are often nonprofit organizations and municipalities that hold real influence over our clients’ target market and have expressed interest in helping spread the word about community solar.

Your goal is to help these partners be more effective at reaching their membership base. This requires the ability to influence, plus deep experience in direct-response customer acquisition strategies. If you've spent years leading customer acquisition campaigns and have the knowledge and confidence to bring others along, you’ll be well-positioned to thrive in this role.

• Experience: 8 to 10 years in customer acquisition marketing, with agency, consulting, or direct client-management experience. If you’ve worked in-house but have also taken on consulting work directly, that hands‑on client ownership is valuable experience for this role.
• Client management: Previous client or partner management experience is required.
• Acquisition expertise: Expert in customer acquisition and direct-response strategy.
• Marketing operations: Hands‑on experience managing martech systems (e.g. marketing automation, CRM, lead routing, reporting), with a track record of streamlining and automating the processes that connect them.
• Growth marketing: Comfortable designing experiments, analyzing results, and generally building a growth engine that drives consistently better results.
• Analytical: Able to draw actionable insights from data; comfortable in spreadsheets and reporting tools. Experience querying data with SQL and BigQuery is a strong plus.
• Systems thinker: You see the whole funnel as a connected system and instinctively look for the process or tool that removes friction and errors.
• AI‑first mentality: You put existing AI tools to work and look for ways to scale your impact with them.

Compensation: 125-150K Salary with Stock Options and full benefits

Ampion is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law. We seek to be an inclusive community and actively encourage applications from candidates of all backgrounds and identities.