Sr. Manager, Digital Marketing

P.F. Chang's; Scottsdale (AZ); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the restaurant industry is seeking a Senior Manager of Digital Marketing to drive their digital sales growth and enhance customer experiences across various platforms. The ideal candidate will have extensive experience in digital marketing, strong analytical skills, and the ability to manage complex projects effectively. This role offers a dynamic environment with remote flexibility.

Benefits

Comprehensive health benefits

Paid vacation and sick time

Paid holidays

Preloaded meal card for P.F. Chang’s

Qualifications

• 7+ years of digital marketing experience is essential.
• Experience in QSR and off-premise marketing is a plus.
• Strong ability to work in a fast-paced environment.

Responsibilities

• Lead initiatives to grow digital sales and enhance guest experience.
• Drive profitable digital sales growth across multiple channels.
• Manage the digital roadmap and ensure timely project delivery.

Skills

Analytical skills

Strategic skills

Project management

Job description

P.F. Chang’s is seeking a strategic and execution-focused Senior Manager, Digital Marketing to lead initiatives that grow digital sales and enhance the guest experience across web, app, and third-party platforms.

Digital Experience & Strategy

• Create seamless and revenue-driving digital experiences across all channels: web, app, and third party partners.
• Own key components of the digital roadmap, prioritize initiatives, and ensure projects are delivered on time and within budget.
• Stay ahead of digital trends, providing strategic recommendations on emerging capabilities to fuel growth and value creation.
• Manage relationships with all owned and third partner partners.

Ecommerce Growth & Optimization

• Drive profitable digital sales growth across all owned and 3P channels
• Lead performance across 3PD marketplaces and drive superior user experiences on PFChangs.com and the PF Chang’s App.
• Partner with the brand team to deliver traffic-driving, retail-supportive content across digital platforms.
• Develop an A/B testing roadmap to inform continuous experience optimization.
• Manage 3P promotional calendar including sponsored listing strategy.
• Ensure digital media provides the best customer experience for desired business outcome.

Digital Product Leadership

• Manage the web and app development backlog with a focus on prioritizing initiatives that drive business results.
• Align cross-functional stakeholders to enable the seamless launch of new features in market.

Customer Experience & Implementation

• Lead end-to-end digital journey mapping to identify and act on opportunities that improve consumer experience.
• Collaborate with operations to ensure shop-level execution aligns with digital experience goals, supported by clear materials and training.
• Oversee the innovative use of technology to enhance communication, brand reputation, brand experience and drive action in support of business objectives. Lead development of overall best-in-class online strategies and content management of all P.F. Chang’s digital assets (website, mobile apps, microsites, SEO, etc.) to deliver a seamless customer experience.

Insights & Measurement

• Leverage customer data and KPIs to optimize digital journeys and drive business decisions.
• Develop and deliver clear, actionable insights and executive-level reporting to inform leadership and guide strategies.
• Understand and convey complex data, analytics, and insights in simple, easily understandable, and digestible formats that are tailored to various audiences ranging from Marketers to business leaders

What You’ll Bring

• 7+ years of digital marketing experience (QSR, off-premise experience is a plus)
• Strong analytical, strategic, and project management skills
• Experience with digital product management and user experience optimization
• Ability to thrive in a fast-paced, cross-functional environment
• Flexible and resilient in navigating ambiguity and shifting priorities

Working Conditions:

• The work setting is currently a remote with occasional travel

Benefits:

• Health Benefits:Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date.
• Paid Vacation and Sick Time:20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
• Paid Holidays:12 company-selected holidays plus 2 floating holidays per year.
• Lucky Cat Meal Card:Preloaded meal card for use at any corporate-owned P.F. Chang’s location.