Content Manager

Winky Lux; New York (NY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Winky Lux, a New York–based clean beauty brand, seeks a Content Manager to own the content pipeline from product launches to influencer collaborations. You’ll partner with marketing, e-commerce, and creative teams to ensure on-brand storytelling across formats and channels.

You will create and edit content that reflects the Winky Lux voice, manage content partnerships, and help elevate brand storytelling across social, site, email, and campaigns.

Qualifications

• 3–5+ years in content marketing or brand content roles.
• Hands-on content creation and editing across formats.
• Experience building pitch decks or sales materials for partners.
• Strong portfolio demonstrating original content production.
• Experience working with influencer/agency partners on collaborations.

Responsibilities

• Own content calendar and ecosystem across product launches and campaigns.
• Create, edit, and concept in-house content across formats to match brand voice.
• Strategize behind-the-scenes and storytelling content for day-to-day brand life.
• Edit UGC and video content with a paid-first perspective.
• Collaborate cross-functionally with marketing, creative, and leadership.
• Brief content across formats for social, paid, site, email, and campaigns.

Skills

Content creation

Editing

Adobe Creative Suite

Canva

CapCut

Portfolio development

Pitch decks

Project management

Brand voice

Influencer collaboration

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Content Manager

Location: New York, NY (Hybrid)

Reports to: VP of Marketing

About Winky Lux

Winky Lux is a New York–based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share - clean formulations, playful design, and an accessible price point that makes discovery easy.

About the Role

This role owns Winky Lux's content pipeline end-to-end, from product launch to influencer/UGC/agency collaboration to brand storytelling. You'll be a key partner to marketing, e-commerce, and creative teams, ensuring every piece of content is on-brand, on-strategy, and drives results.

What You'll Do

• Own the content calendar and ecosystem across product launches, campaigns, and always-on brand storytelling
• Create, edit, and concept in-house content across formats, video, photo, and written, that captures the Winky Lux voice.
• Strategize the evolution of behind-the-scenes office content and storytelling, turning day-to-day brand life into engaging, on-brand narratives.
• Edit UGC and other video content with a paid first perspective
• Manage and organize content for ease of use and access for internal and external partners
• Collaborate cross-functionally with marketing, creative, and leadership to keep content strategy aligned with broader brand priorities.
• Brief content across formats - photo, video, and graphics - for social, paid, site, email, and campaign use, from concept through final asset
• Manage UGC and agency relations to ensure content partnerships align with brand goals
• Collaborate with the affiliate/community team to develop content assets supporting affiliate and UGC campaigns
• Partner with e-commerce and brand teams to identify content gaps and opportunities across the site and product ecosystem
• Maintain and evolve brand voice/style guidelines across all content touchpoints
• Track content performance (engagement, conversion, impressions) and adjust strategy based on results
• Help develop product presentations and and pitch decks for retail and wholesale partners (e.g., Ulta, Ipsy, FabFitFun) covering multi-SKU submissions

What You Bring

• 3-5+ years of experience in content marketing or brand content roles
• Hands-on content creation and editing skills - comfortable shooting and/or editing photo and video, and building graphics (Adobe Creative Suite, Canva, CapCut, or similar)
• Strong portfolio demonstrating both original content production.
• Experience building pitch decks or sales materials for retail/wholesale partners
• Comfort managing multiple projects and deadlines simultaneously in a fast-paced environment
• Excellent writing, editing, and proofreading skills with a sharp eye for brand voice consistency
• Experience working with influencer/agency partners on content collaboration
• Beauty or CPG industry experience strongly preferred