Senior Brand Marketing Lead, Growth & GTM

Seed Beauty/ColourPop; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Vacation time

Health benefits

401k + match

Paid holidays

Product discounts

Job summary

ColourPop, part of the Seed Beauty family, seeks a Sr. Brand Marketing Manager in Sherman Oaks, CA to translate brand obsession into go-to-market strategy. You’ll shape stories that ignite our community across social, influencer, PR, paid, and retail, driving accountability across every channel you touch.

You’ll lead cross-functional teams, manage budgets, and frame insights that drive growth with a data-informed approach, pushing ColourPop further than ever before.

Qualifications

• 5+ years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required.
• Cultural Antenna: you know what's next before it trends and how to bridge niche internet culture with mainstream success.
• Brand storytelling chops: you write and think in narratives and know how to build a moment.
• Data driven: you lead with data, interpret channel performance, and explain what it means.
• Proven launch track record across DTC, social commerce, and retail; TikTok Shop or creator-commerce at scale is a bonus.
• Strong creative judgment; you can brief a team, push back when ideas aren’t there yet, and protect the work.
• Builder, not a maintainer; you enjoy building an iconic brand amid ambiguity.
• Passion for beauty, fashion & lifestyle; you have opinions about formulas, finishes and shade names.

Responsibilities

• Lead end-to-end GTM strategy for key franchise and innovation launches—from positioning to post-launch reporting.
• Craft narratives that stop the scroll and drive purchases across all formats and channels.
• Translate product truth into breakthrough creative and master the brief.
• Collaborate with Social, Influencer, PR, Paid Media, and DTC teams for consistent launch impact.
• Own and optimize budgets; track reach, engagement, conversions, ROAS; maximize ROI.
• Present data-driven stories at business reviews with clear next steps.
• Surface growth opportunities from consumer data and signals and explain actions.
• Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels.
• Create scalable launch frameworks and playbooks; act with a multi-hat mentality.
• Run briefings with senior stakeholders to align cross-functional teams fast.

Skills

Brand management

Go-to-market strategy

Cultural awareness

Data-driven decisions

Creative storytelling

Cross-functional leadership

Job description

ColourPop, part of the Seed Beauty family, seeks a Sr. Brand Marketing Manager in Sherman Oaks, CA to translate brand obsession into go-to-market strategy. You’ll shape stories that ignite our community across social, influencer, PR, paid, and retail, driving accountability across every channel you touch.

You’ll lead cross-functional teams, manage budgets, and frame insights that drive growth with a data-informed approach, pushing ColourPop further than ever before.