Brand Manager

Sigma Foods; Arizona; On-site; USD 90,000 - 130,000; Full time

Job summary

Sigma Alimentos, S.A. de C.V in the United States (Arizona) seeks a Brand Manager to lead brand/category projects, develop marketing plans, and drive growth.

You will generate insights, oversee product development, packaging design, and promotional campaigns while collaborating with R&D, Central Marketing, and external partners. The role requires 5 years in brand management, bilingual English/Spanish, and strong analytics.

Qualifications

• Bachelor’s in Marketing, Business, or related field or equivalent experience.
• Five (5) years’ experience in brand/category management.
• License/Certifications: N/A
• Master’s Degree in Business Administration (Preferred).
• Experience in business planning, P&L dynamics, consumer segmentation, targeting and positioning, and consumer insight development.
• Bilingual (English/Spanish) proficiency, both oral and written.
• Experience with traditional and social media communication.

Responsibilities

• Identify and analyze growth opportunities; collaborate with R&D team to develop new products (25%).
• Develop, manage, implement, and support marketing plans and strategies including new product development, promotional campaigns, and market research; analyze P&L and pricing strategy to align with margin objectives; measure effectiveness of plans; recommend strategy redirection (20%).
• Lead the packaging design process in collaboration with internal designers, Central Marketing, and third-party vendors for design changes and marketing materials including sales collateral, newsletters, campaigns, and POS (10%).
• Manage and measure brand/category promotional plans; ensure improvement of key brand/category indicators including awareness, trial, and loyalty (10%).
• Develop, plan, and track brand/category advertising; ensure adherence to allocated budget and efficient allocation of resources; track financial goals across a brand/category portfolio; establish and maintain consistent brand/category image throughout all product lines, promotional materials, events, and communications (10%).
• Conduct category insights: understand market trends and analyze competitive environment to segment, target, and position marketing brand/category; make recommendations based on findings (5%).
• Manage the day-to-day relationship with advertising agency and third-party vendors (5%).
• Provide trade marketing resources and metrics to support successful execution of new product launches (5%).
• Track brand/category advertising, research, and promotional investment to ensure adherence to allocated budget and timely invoice processing (5%).
• Research and analyze to recommend optimal pricing strategy including market trends, market dynamics, competitive set, and product elasticity behavior (5%).
• Other duties as assigned

Skills

Brand management

Market research

Bilingual English/Spanish

Communication

Microsoft Office

Education

Bachelor’s in Marketing/Business

Master’s in Business Administration (Preferred)

Tools

Nielsen/IRI databases

Job description

Career Opportunities: Brand Manager (48480)

Requisition ID48480-Posted09/03/2025-United States-Arizona-Permanent-High School

Position Summary:
Responsible for leading brand/category project development and marketing activities to improve market share and profit for assigned brands and/or categories. Generate insights to create marketing plans to drive business growth.

Essential Job Functions:

• Identify and analyze growth opportunities; collaborate with R&D team to develop new products (25%)
• Develop, manage, implement, and support marketing plans and strategies including new product development, promotional campaigns, and market research; analyze P&L and pricing strategy to align with margin objectives; measure effectiveness of plans; recommend strategy redirection (20%)
• Lead the packaging design process in collaboration with internal designers, Central Marketing, and third-party vendors for design changes and marketing materials including sales collateral, newsletters, campaigns, and POS (10%)
• Manage and measure brand/category promotional plans; ensure improvement of key brand/category indicators including awareness, trial, and loyalty (10%)
• Develop, plan, and track brand/category advertising; ensure adherence to allocated budget and efficient allocation of resources; track financial goals across a brand/category portfolio; establish and maintain consistent brand/category image throughout all product lines, promotional materials, events, and communications (10%)
• Conduct category insights: understand market trends and analyze competitive environment to segment, target, and position marketing brand/category; make recommendations based on findings (5%)
• Manage the day-to-day relationship with advertising agency and third-party vendors (5%)
• Provide trade marketing resources and metrics to support successful execution of new product launches (5%)
• Track brand/category advertising, research, and promotional investment to ensure adherence to allocated budget and timely invoice processing (5%)
• Research and analyze to recommend optimal pricing strategy including market trends, market dynamics, competitive set, and product elasticity behavior (5%)
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s in Marketing, Business, or related field or equivalent experience
• Five (5) years’ experience in brand/category management
• License/Certifications: N/A

Preferred Qualifications:

• Master’s Degree in Business Administration
• Experience in business planning process, P&L dynamics, consumer segmentation, targeting and positioning, and consumer insight development

Additional Requirements:

• Bilingual (English/Spanish) proficiency, both oral and written
• Experience with traditional and social media communication

Knowledge, Skills & Abilities:

• Proficient with Microsoft Office (Outlook, Word, PowerPoint, Excel)
• Proven knowledge of syndicated databases (e.g., Nielsen/IRI); ability to process, analyze, and disseminate data for presentations
• Understanding of consumer needs, market trends, and competitive environment to segment, target, and position the brand/category
• Experience creating and managing partnerships with Sales, R&D, and Customer Development teams, and interacting with assigned brand/category marketing and licensing teams
• Excellent communication, interpersonal, and customer service skills, including clear and concise writing
• Ability to build professional relationships with cross-functional teams and facilitate a collaborative environment
• Experience in business planning process, P&L dynamics, consumer segmentation, targeting and positioning, and consumer insight development

Environmental/Working Conditions:

• Able to travel up to 10% of the time, including overnight stays for up to 5 days at a time

Physical Requirements:

• Usual office environment with frequent sitting, walking, and standing; occasional climbing, stooping, kneeling, crouching, crawling, and balancing
• Frequent use of eye, hand, and finger coordination for office machinery
• Oral and auditory capacity for interpersonal communication and use of automated devices such as the telephone