Sr. Insights Analyst

The Aspen Group; Chicago (IL); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental insurance

Vision insurance

401(k) matching

Job summary

The Aspen Group (TAG) is hiring a Sr. Insights Analyst to join our Marketing organization. The role can be based in Chicago or work remotely, reporting to the TAG Consumer Insights team.

You will lead end-to-end quantitative and qualitative research projects, design studies, and translate findings into actionable insights to guide marketing strategy. Collaboration across teams and vendor management are key aspects of this position.

Qualifications

• 2+ years of experience in Marketing, Market Research or Insights.
• Experience on visible cross-functional projects.
• Proactive, curious, and a good listener.
• Strong organizational skills and ability to multi-task in a fast-paced environment.
• Excellent communication and presentation skills.
• Experience with statistical tools (SPSS or SAS) a plus.
• Experience with customer research panels a plus.

Responsibilities

• Contribute to building and maintaining a prospective patient panel.
• Support development and reporting on ad and copy testing.
• Build relationships across the organization to align on business objectives.
• Synthesize data to uncover insights about customer behavior.
• Collaborate with teams to test and integrate marketing tactics.

Skills

Market Research

Insights

Project Management

Statistical Analysis

AI in Marketing

Tools

Qualtrics

Decipher

SPSS

SAS

MS Office

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

We have an exciting opportunity to join our Marketing organization as a Sr. Insights Analyst. The role will work out of our Chicago offices or remotely, and report into the TAG Consumer Insights team.

The ideal candidate will have demonstrated the ability to:

• Collaborate on execution of end-to-end quantitative and/or qualitative Market Research/Insights projects in a fast moving, customer-focused organization, including implementation of foundational elements of research study design (sampling strategy, questionnaire design, programming, fielding, data analysis and report development)
• Manage projects with some guidance or in partnership with vendors to deliver compelling insights to the organization
• Embrace multiple methodologies, including AI, to address comprehensive and often complex business needs and objectives

Responsibilities:

• Contribute toward building and maintaining a prospective patient panel to leverage pre-screened and engaged category samples for quick turn and cost-effective research
• Support development and reporting on ad and copy testing
• Build trusted relationships with colleagues across the organization to understand business needs and align on business objectives
• Synthesize data to uncover insights which drive enhanced understanding of customer behavior
• Collaborate with colleagues to test, implement and integrate marketing tactics

Qualifications:

• Experience Level: 2+ years relevant professional experience in Marketing, Market Research or Insights function
• Some experience working on highly visible, highly impactful cross-functional projects
• Must be intellectually curious, inquisitive, thoughtful, and a good listener
• Strong organizational skills and ability to multi-task several complex projects with the flexibility to be proactive in a fast-paced environment
• Solid interpersonal skills with an ability to collaborate across functional areas
• Resourceful and motivated self-starter
• Detail oriented
• Analytical & Word Processing skills: Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)
• Clear and concise presentation & communication skills
• Experience with statistical analysis software (e.g. SPSS or SAS) and survey platforms (e.g., Qualtrics or Decipher) a plus
• Experience with developing and/or leading proprietary customer research panels a plus
• Ability to travel as necessary (~5%)

Annual Salary Range: $80,000-$95,000 annually, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Location: Chicago, IL (Hybrid) or Remote (U.S.)

Candidates local to the Chicago area will follow a hybrid work schedule. We are also open to considering qualified remote applicants.