Sr Healthcare Copywriter

Insight Global (United States); Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking an experienced content writer focused on healthcare technology and SaaS marketing. You will develop high-quality content for multi-channel campaigns, translate complex clinical workflows into clear messaging, and maintain brand voice across channels.

Collaboration with product marketing, sales, and leadership is essential, with a strong emphasis on SEO and AI-assisted workflows. You will manage multiple projects in a fast-paced environment while delivering editorial

Qualifications

• 7+ years of professional writing experience in healthcare technology, SaaS, digital health, or healthcare marketing.
• Experience with healthcare providers, medical practices, healthcare executives, or health IT audiences.
• Strong portfolio showing editorial storytelling and campaign-focused content.
• Ability to translate complex clinical workflows into clear, provider-centric messaging.
• Familiarity with AI-assisted content workflows and modern content production tools preferred.

Responsibilities

• Develop high-quality content for integrated marketing campaigns (email nurtures, landing pages, blogs, web copy, paid media, sales enablement materials, thought leadership assets, video scripts).
• Collaborate with product marketing, demand generation, creative/design, sales, and leadership.
• Translate complex clinical and operational workflows into clear messaging.
• Maintain and evolve brand voice across channels and audience segments.
• Contribute to messaging strategy and campaign development from concept to execution.
• Support SEO and digital content initiatives through editorial writing and content structuring.
• Leverage AI-assisted tools to accelerate content production while preserving quality.
• Manage multiple projects in a fast-paced, deadline-driven environment.

Skills

Healthcare content writing

SaaS marketing

Technical writing

Editing & proofreading

Interviewing & research

Job description

Job Description

• Develop high-quality content for integrated marketing campaigns, including:
  • Email nurtures
  • Landing pages
  • Blogs
  • Web copy
  • Paid media
  • Sales enablement materials
  • Thought leadership assets
  • Video scripts
• Create editorial content focused on healthcare technology, AI, EHR, practice management, revenue cycle management, patient engagement, and provider workflows.
• Collaborate cross-functionally with:
  • Product marketing
  • Demand generation
  • Creative/design
  • Sales
  • Executive leadership
  • Subject matter experts
• Translate complex clinical and operational workflows into clear, engaging, provider-centric messaging.
• Maintain and evolve brand voice consistency across all content channels and audience segments.
• Contribute to messaging strategy and campaign development from concept through execution.
• Support SEO and digital content initiatives through optimized editorial writing and content structuring.
• Leverage AI-assisted writing and productivity tools to accelerate content production while maintaining editorial quality and accuracy.
• Manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Skills and Requirements

• Copywriter experience in healthcare technology (Epic, Cerner, Athenahealth, eClinicalWorks) Someone who has written about healthcare software/platforms
• 7+ years of professional writing experience in healthcare technology, SaaS, digital health, or healthcare marketing.
• Experience with Technical and Creative writing (Web, direct mail, email etc)
• Strong portfolio demonstrating both editorial storytelling and campaign-focused marketing content.
• Experience writing for healthcare providers, medical practices, healthcare executives, or health IT audiences.
• Excellent understanding of content marketing principles and multi-channel campaign development.
• Ability to simplify complex technical and healthcare concepts into accessible, engaging messaging.
• Strong interviewing, research, editing, and proofreading skills.
• Experience collaborating with cross-functional marketing and product teams.Familiarity with AI-assisted content workflows and modern content production tools preferred.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].