Senior Healthcare Copywriter — AI-Driven Campaigns

Insight Global (United States); Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking an experienced content writer focused on healthcare technology and SaaS marketing. You will develop high-quality content for multi-channel campaigns, translate complex clinical workflows into clear messaging, and maintain brand voice across channels.

Collaboration with product marketing, sales, and leadership is essential, with a strong emphasis on SEO and AI-assisted workflows. You will manage multiple projects in a fast-paced environment while delivering editorial

Qualifications

• 7+ years of professional writing experience in healthcare technology, SaaS, digital health, or healthcare marketing.
• Experience with healthcare providers, medical practices, healthcare executives, or health IT audiences.
• Strong portfolio showing editorial storytelling and campaign-focused content.
• Ability to translate complex clinical workflows into clear, provider-centric messaging.
• Familiarity with AI-assisted content workflows and modern content production tools preferred.

Responsibilities

• Develop high-quality content for integrated marketing campaigns (email nurtures, landing pages, blogs, web copy, paid media, sales enablement materials, thought leadership assets, video scripts).
• Collaborate with product marketing, demand generation, creative/design, sales, and leadership.
• Translate complex clinical and operational workflows into clear messaging.
• Maintain and evolve brand voice across channels and audience segments.
• Contribute to messaging strategy and campaign development from concept to execution.
• Support SEO and digital content initiatives through editorial writing and content structuring.
• Leverage AI-assisted tools to accelerate content production while preserving quality.
• Manage multiple projects in a fast-paced, deadline-driven environment.

Skills

Healthcare content writing

SaaS marketing

Technical writing

Editing & proofreading

Interviewing & research

Job description

Insight Global is seeking an experienced content writer focused on healthcare technology and SaaS marketing. You will develop high-quality content for multi-channel campaigns, translate complex clinical workflows into clear messaging, and maintain brand voice across channels.

Collaboration with product marketing, sales, and leadership is essential, with a strong emphasis on SEO and AI-assisted workflows. You will manage multiple projects in a fast-paced environment while delivering editorial