Our partner is looking for a Sr. Growth Marketing Strategist based in the United States.
Accountabilities
- Own the strategy, planning, and execution of integrated campaigns for marketing and leasing solutions, with a focus on pipeline generation and sales acceleration.
- Design full-funnel, multi-touch campaigns tailored to buyer personas, market segments, and stages of the customer journey.
- Coordinate activation across paid media, email, websites, events, outbound sales development support, and content syndication.
- Partner with Product Marketing to translate product positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging.
- Develop campaign messaging frameworks, content outlines, nurture sequences, and creative briefs for segmented audiences.
- Collaborate with SEO, web development, paid media, creative, and marketing operations teams to ensure consistent campaign execution across channels.
- Monitor campaign performance, analyze results, identify optimization opportunities, and communicate actionable insights to stakeholders.
- Work closely with Sales leaders and SDR teams to ensure campaign readiness, effective handoffs, and continuous feedback that improves conversion.
- Apply demand generation best practices and explore AI-driven marketing tools, automation, and emerging content formats to improve campaign effectiveness.
- Serve as a strategic thought partner to Product Marketing and Sales, identifying opportunities to increase marketing impact, efficiency, and scalability.
Requirements
- At least 7 years of experience in B2B SaaS demand generation or integrated campaign strategy roles.
- Demonstrated success developing and managing full-funnel campaigns combining content strategy, digital media, and outbound sales activities.
- Proven accountability for pipeline performance, campaign results, and continuous optimization.
- Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
- Strong knowledge of campaign measurement, marketing attribution, A/B testing, and performance reporting.
- Strategic, persona-driven approach to campaign planning and audience segmentation.
- Excellent writing skills, with the ability to develop compelling campaign themes, nurture sequences, and tailored messaging.
- Strong communication and stakeholder management skills, including the ability to align cross-functional teams and present results in business terms.
- Interest in innovation, experimentation, and modern marketing approaches, including AI and automation.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
- Collaborative and pragmatic mindset, with the ability to bring clarity and drive execution in a fast-paced, matrixed environment.
- Familiarity with AI-enabled solutions or experience in emerging technology markets is preferred.
- Experience in multifamily housing, real estate technology, or related B2B industries is an advantage.
- Ability to work effectively in a remote home-office environment and travel occasionally as needed.
Benefits
Annual salary range of
$106,900–$181,900 USD, depending on location, qualifications, education, training, experience, licensure, and certifications.
- Health, dental, and vision insurance.
- Retirement savings plan with company matching contributions.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus eligibility, depending on the position and applicable compensation plan.
- Potential additional rewards, including annual bonuses and sales incentives where applicable.
- Fully remote work arrangement with occasional travel as needed.
- Opportunity to lead high-impact campaigns and contribute to the growth of marketing, leasing, and AI-powered solutions.
- Collaborative environment that values clarity, trust, innovation, and performance.