Growth Marketing Manager

Rugiet; Austin (TX); On-site; USD 150,000 - 180,000; Full time

Job summary

Rugiet in Austin seeks a Senior Growth Marketing Manager to own Paid Social strategy across Meta, TikTok, and emerging channels. You’ll drive multi-million dollar budgets with a focus on CAC efficiency while shaping creative testing and measurement.

You’ll partner with analytics and product teams to optimize attribution, landing pages, and compliance with healthcare regulations, turning data into revenue and maintaining Rugiet’s pace of innovation.

Qualifications

• 6+ years of hands-on performance marketing experience.
• 3+ years directly managing high-scale Paid Social accounts (D2C subscription and/or telehealth preferred).
• Advanced skills in Excel/Google Sheets and BI tools (Looker, Tableau).
• Proven testing framework experience (A/B and multivariate tests).
• Experience managing annual spends exceeding $50M+ with efficiency goals.
• Healthcare experience in regulated industry or telemedicine is a plus.

Responsibilities

• Own end-to-end Paid Social strategy, setup, and optimization across Meta, TikTok, and experiments.
• Manage 7-figure monthly budgets with CAC-focused targets.
• Develop a high-velocity testing engine for creative and audience testing.
• Collaborate with Analytics to refine attribution models and measure incrementality.
• Optimize landing pages to maximize post-click conversion efficiency.
• Ensure compliance with healthcare regulations (FDA, FTC, HIPAA) in all campaigns.

Skills

Performance marketing

Data analysis

A/B testing

Multivariate testing

Budget management

Tools

Meta Ads Manager

TikTok Ads Manager

Snap Ads

Job description

About Rugiet

Rugiet is a fast-growing, Austin-based direct-to-consumer telemedicine company reinventing men’s health. We combine clinical rigor, luxury service, and a modern digital experience to deliver personalized, compounded treatments at scale.

We’re not here to blend in. We’re building the future of healthcare and we move fast.

Role Summary

Rugiet is a leader in modern men’s health, known for disrupting the industry with patented, clinical solutions like Ready. As we scale into new categories—from sleep and hair loss to weight management—we need a Senior Growth Marketing Manager to own the strategy and execution of one of our largest channels: Paid Social.

You are a data-obsessed performance marketer who lives in Ads Manager but thinks like a creative strategist. You will be responsible for managing multi-million dollar budgets across Meta and TikTok, driving efficient customer acquisition (CAC) while scaling our reach. At Rugiet, growth is not just about spending; it’s about architecting a machine that turns data into insights and insights into revenue.

Key Deliverables

• Full-Funnel Ownership: Own the end-to-end strategy, setup, and day-to-day optimization of Paid Social campaigns (Meta, TikTok, and experimental channels).
• Budget & Efficiency: Manage 7-figure monthly budgets with a relentless focus on CAC targets.
• Creative Strategy & Testing: Partner with the Creative team to build a high-velocity testing engine. You don\'t just "run ads"—you develop hypotheses on what "thumb-stopping" content looks like for our unique patient personas.
• Data Integration: Work with our Analytics team to refine attribution models, ensuring we understand the true "Incrementality" of our social spend.
• Landing Page Strategy: Collaborate with the Digital Product team to optimize post-click experiences, ensuring our landing pages convert at peak efficiency.
• Compliance Stewardship: Ensure all creative and targeting strategies adhere to healthcare regulations (FDA, FTC, and HIPAA).

Culture Fit

• Solutions-First Mindset: When platform changes (like iOS updates) happen, you don\'t just report the drop in performance; you engineer a workaround.
• Radical Accountability: You own your numbers. You are the first to flag a performance dip and the first with a plan to fix it.
• Urgency is the Default: We move fast. You thrive in an environment where a testing cycle lasts days, not months.
• Strategic Curiosity: You are constantly exploring "beta" opportunities and emerging platforms to keep Rugiet at the cutting edge of D2C growth.

Requirements

• Experience: 6+ years of hands-on experience in performance marketing, with at least 3+ years directly managing high-scale Paid Social accounts (D2C subscription and/or telehealth preferred).
• Technical Mastery: Deep expertise in Meta Ads Manager, TikTok Ads Manager and Snap Ads is non-negotiable.
• Analytical Prowess: Advanced skills in Excel/Google Sheets and BI tools (Looker, Tableau). You should be comfortable building your own performance dashboards.
• Testing Frameworks: Proven track record of running rigorous A/B and multivariate tests across creative, audience, and bidding strategies.
• Scale Capability: Experience managing annual spends exceeding $50M+ while maintaining strict efficiency goals.
• Healthcare Experience: Previous experience in a regulated industry or telemedicine is a massive advantage.

To Apply

• If you are a performance-obsessed marketer excited by the opportunity to scale a high-growth healthcare brand by architecting data-driven social strategies and optimizing multi-million dollar budgets, we want to hear from you. Please submit your resume and a cover letter detailing your experience in managing high-scale paid social accounts, your approach to creative testing, and why you are the right person to drive Rugiet’s next phase of growth.