Creative Strategist (Growth Marketing)

Rugiet; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Mentorship & growth

Job summary

Rugiet, a telemedicine company focused on men’s health, is seeking a Creative Strategist to drive paid acquisition. You will work directly with the Sr. Manager, Creative Strategy to source creators, script high-converting ads, and manage production pipelines.

In a fast-paced, data-driven environment, you’ll analyze performance metrics and translate insights into rapid iterations across Meta, TikTok, and YouTube Shorts, crafting engaging, scroll-stopping content.

Qualifications

• 3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment.
• Digitally savvy: you live and breathe TikTok, Reels, and YouTube Shorts and understand native audience psychology.
• Data literacy and openness to AI tools; able to read dashboards and derive insights.
• Strong project management skills; able to juggle dozens of assets across platforms.
• BONUS: ability to write concise, persuasive ad copy and scripts with direct-response urgency.

Responsibilities

• Manage the Creative Pipeline: oversee daily ad production workflow across Meta, TikTok, and YouTube to ensure 200 assets monthly.
• Creative Brief Development: translate testing frameworks into detailed briefs for editors, writers, and creators.
• Recognize Creative & Performance Patterns: analyze metrics and generate 5 variations for underperforming assets.
• Rapid Prototyping: use Canva or Figma to quickly mock concepts or edits when speed matters.
• Competitor Surveillance: maintain swipe file of health/wellness ads and trends; flag opportunities.

Skills

Performance marketing

Creative strategy

Data literacy

AI tools

Project management

Tools

Canva

Figma

Job description

About Rugiet

Rugiet is a telemedicine company revolutionizing access to specialized health solutions. Currently a leader in the men's health space, providing innovative and convenient solutions, Rugiet is poised for significant expansion further into both men’s and women’s health. We are a dynamic, data-driven team committed to improving the well-being of our patients through technology and personalized care.

About Rugiet

Rugiet is a telemedicine company revolutionizing access to specialized health solutions. Currently a leader in the men's health space, providing innovative and convenient solutions, Rugiet is poised for significant expansion further into both men’s and women’s health. We are a dynamic, data-driven team committed to improving the well-being of our patients through technology and personalized care.

The Opportunity

We are seeking a scrappy, data-minded, and execution-focused Creative Strategist to fuel our paid acquisition channels. Reporting directly to the Sr. Manager, Creative Strategy, you will be the operational heartbeat of our creative engine.

While the Sr. Manager sets the macro vision, you will be in the trenches executing the tactical roadmap: sourcing creators, scripting high-converting ads, managing the production pipeline, and turning performance data into your next winning iteration. This is a high-velocity role for a creative problem solver who understands that in 2026, the "perfect" ad is the one that converts.

What You’ll Do

• Manage the Creative Pipeline: Own the day-to-day workflow of ad production with the creative team, ensuring a steady stream of fresh assets for Meta, TikTok, and YouTube. You ensure no deadline is missed and the creative library remains stocked to ship over 200 assets monthly.
• Creative Brief Development: Translate the Sr. Manager’s testing frameworks into detailed, bulletproof briefs for video editors, copywriters, and UGC creators.
  • BONUS: You know the secret formula to making scroll-stopping hooks on any social media platform.
• Recognize Creative & Performance Patterns: Analyze granular creative data (Hook Rate, Hold Rate, CTR, ROAS) weekly. If an ad works, you immediately conceptualize 5 variations to extend its lifespan.
• Rapid Prototyping: Use tools like Canva or Figma to mock up quick concepts or make simple edits to creative assets when speed is critical.
• Competitor Surveillance: Maintain a "swipe file" of competitor ads and trending formats in the health/wellness space, flagging new opportunities to the Sr. Manager.

What You’ll Bring

• 3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment.
• Digitally Savvy: You live and breathe TikTok, Reels, and YouTube Shorts. You understand native behaviors, trends, and the "lo-fi" aesthetic that drives trust. You have an uncanny ability to predict shifts in consumer psychology based on creative within the market.
• Data Literacy & AI: You aren't afraid of spreadsheets and leaning/using new AI tools. You can look at a dashboard and understand why a creative asset failed or succeeded.
• Project Management Mastery: You are highly organized and can manage dozens of assets across different platforms without letting details slip.
• BONUS: You can write pithy, persuasive ad copy and video scripts with direct-response urgency.

Why Rugiet?

• Be Part of a High-Growth Revolution: Join a company that is rapidly expanding and making a real impact on people's lives.
• Mentorship & Growth: Work directly under an experienced Sr. Manager who will invest in your development as a strategic marketer.
• Make a Tangible Difference: Your creative work will directly contribute to acquiring new patients and improving their well-being.
• Collaborative and Innovative Culture: Work alongside a talented and passionate team in a fast-paced, data-driven environment.
• Competitive Compensation and Benefits: We offer a comprehensive package to attract and retain top talent.