Sr. Go-to-market (GTM) Marketing Manager, Application Security

Thales; Santa Barbara (CA); Hybrid; USD 90,000 - 161,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Remote/hybrid role

Global exposure

Job summary

Thales in the United States is seeking a Senior Go-to-Market Marketing Manager for Application Security, supporting the Americas from a remote or hybrid base in California or Texas. The role drives regional GTM planning, demand creation, and cross-functional execution to build and convert pipeline.

You will own multi-quarter GTM plans, lead campaigns, ABM programs, webinars, events, and partner plays while coordinating with Sales and Channel teams to optimize revenue outcomes.

Qualifications

• Bachelor’s or equivalent practical experience.
• 5+ years of progressive B2B marketing experience.
• Experience in cybersecurity or other technically complex B2B SaaS markets.
• Proven ownership of a multi-quarter GTM plan with measurable outcomes.
• Experience leading cross functional teams across sales, marketing and channel.
• Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays and opportunity acceleration motions.
• Ability to interpret pipeline and funnel data, establish KPIs, diagnose gaps and make data-driven decisions.

Responsibilities

• Lead GTM strategy for Application Security across the Americas.
• Translate global portfolio strategy into a focused Americas growth plan.
• Align cross-functional teams around shared priorities and drive regional marketing motions.
• Manage integrated demand creation, local activation and pipeline acceleration.
• Collaborate with Sales, Channel and Customer teams to maximize impact.

Skills

GTM marketing

B2B marketing

Pipeline management

Cross-functional leadership

Campaign execution

ABM programs

Data-driven decisions

Executive communication

Sales & channel alignment

Education

Bachelor’s degree

Tools

Salesforce

Marketing automation

Engagement platforms

Job description

Location: California, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Sr. Go-to-market (GTM) Marketing Manager, Application Security – Remote California

This is for a Remote or hybrid role in California or Texas or in US.

Position Summary

The Senior Go-to-Market Marketing Manager, Application Security - Americas is the marketing owner for the Application Security business across North America and Latin America. This person translates global portfolio strategy into a focused Americas growth plan, aligns cross-functional teams around shared priorities, and leads the regional marketing motions required to create, progress, and convert pipeline.

Key Areas of Responsibility

• GTM Strategic Planning and Execution
• Pipeline Planning and performance management
• Integrated demand creation and local activation
• Sales and Marketing alignment
• Sales, Channel and Customer activation

Basic Qualifications

• Bachelor’s or equivalent practical experience
• 5+ years of progressive B2B marketing experience spanning go-to-market, product marketing, regional or field marketing, demand generation or equivalent discipline
• Demonstrated experience in cybersecurity, application security, cloud security or another technically complex B2B SaaS market.
• Proven ownership of a multi-quarter GTM plan tied to measurable pipeline, revenue, adoption or expansion outcomes.
• Experience leading cross functional teams across sales, marketing and channel
• Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays and opportunity acceleration motions.
• Ability to interpret pipeline and funnel data, establish meaningful KPIs, diagnose pipeline gaps and make investments and program decisions based on evidence.

Preferred Qualifications

• Executive communication, facilitation, stakeholder management and influence skills in a global matrix organization.
• Experience with Salesforce, marketing automation, intent and engagement platforms
• Bi-lingual English and Spanish

Physical Demands

Typical office environment

Special Position Requirements

Schedule: Core Business Hours Monday-Friday, etc.

Travel: Domestic or International travel up to 25% travel

Why Join Us?

This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and Los Angeles County’s Fair Chance Ordinance for Employers).

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC) 89,747.00 - 161,183.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program