Sr. DTC Web Marketing Manager

Nordic Naturals; Watsonville (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Nordic Naturals is seeking an analytical Sr. DTC Web Marketing Manager to optimize and grow its Shopify storefronts. You will manage content, integrate apps, and ensure accurate data attribution via GTM and GA4 while executing CRO tests.

Collaborate with design, marketing, and agencies to elevate the customer journey and maximize digital revenue across DTC channels.

Qualifications

• Bachelor’s degree in business analytics, information technology, or a related field.
• 3+ years of hands-on experience managing Shopify or Shopify Plus B2C/D2C environments.
• Strong GA4/GTm tracking and data-driven CRO capabilities.

Responsibilities

• Oversee day-to-day DTC storefront operations and product catalog management.
• Optimize landing pages, PDPs and on-site search for a frictionless shopping journey.
• Evaluate Shopify Apps for growth, loyalty, reviews, and subscriptions.
• Coordinate storefront updates with ads, inventory, and CRM tools.
• Configure GTM and GA4 tracking, events, and funnels for cross-channel attribution.
• Monitor dashboards tracking Traffic, CVR, AOV, CAC, and LTV.
• Plan and execute A/B or multivariate tests to improve checkout flows and pricing.

Skills

Shopify

GA4

GTM

A/B testing

Klaviyo

CRM strategy

Data analytics

DTC web strategy

Education

Bachelor’s degree in business analytics / IT / related field

Tools

Shopify Apps

Jira

VWO/Optimizely

Klaviyo

Job description

At Nordic Naturals, we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal-setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMARY

We are seeking an analytical, data-driven, and collaborative Sr. DTC Web Marketing Manager to facilitate the optimization, growth, and day-to-day operations of our direct-to-consumer (D2C) storefronts. In this role, you will be a vital member of our internal digital team, working alongside design, marketing, and outside agencies to continuously elevate the customer journey and maximize digital revenue.

The ideal candidate bridges the gap between creative B2C content management, rigorous data analytics, and technical web infrastructure. You will manage our Shopify platform consumer-facing content, integrating growth-focused applications, administrating sophisticated tracking systems via Google Tag Manager (GTM) and Google Analytics 4 (GA4), and executing structured A/B testing to drive conversion rate optimization (CRO). The person in this role should have experience with DTC web strategy, email/CRM strategy, and an understanding of consumer purchase behavior.

To ensure success as the DTC E-commerce Manager, you should remain knowledgeable about relevant trends and innovations in direct-to-consumer web sales. Ultimately, you will endeavor to enhance your skillset by continually learning about adjacent techniques that might improve collaboration between departments.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions.

• Contribute to the holistic DTC strategy for Nordic Naturals, via building strategic web & CRM plans, preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and assisting in the development of materials to communicate strategy to both internal and external partners.

B2C Shopify Storefront & Content Management

• Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures.
• Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs).
• Optimize on-site search, filtering, and navigation to create a friction-free shopping journey tailored to the B2C buyer's behavior.
• Research, vet, recommend, and organize native and third-party Shopify Apps designed to scale B2C growth (e.g., loyalty rewards programs, customer reviews, upselling engines, subscription models).
• Ensure technical synergy between the storefront, internal and external development teams, and CRM/email marketing tools (e.g., Klaviyo).
• Utilize Google Search Console and other web management tools to monitor technical site health, indexing errors, and mobile responsiveness.
• Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM) to ensure accurate cross-channel data attribution.
• Configure custom consumer event tracking, audience segments, and checkout conversion funnels directly inside Google Analytics 4 (GA4).
• Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics: Traffic, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV), among others.

A/B Testing & Conversion Rate Optimization (CRO)

• Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native tools).
• Deploy, run, and report on systematic A/B and multivariate tests focused on checkout flows, high-impact CTA placement, landing pages, and consumer pricing strategies.
• Leverage behavioral insight tools (e.g., Hotjar heatmaps, session recordings) to identify and remove drop-off bottlenecks in the consumer purchase funnel.

Internal Project Management & Collaboration

• Act as a key member that oversees cross-functional tasks within the internal team (marketing, creative, and external development partners).
• Utilize project management frameworks and tools (e.g., Asana, Jira, Monday.com) to track site updates, bug fixes, and feature launches from discovery to final QA.
• Coordinate storefront updates seamlessly to align with active paid advertising campaigns and inventory cycles.

POSITION QUALIFICATIONS

Competency Statements

• Positive - Ability to view all situations with a positive attitude.
• Accountable – takes ownership of responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent – Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.

SKILLS & ABILITIES

• Education: Bachelor’s degree in business Analytics, Information Technology, or a related field.
• Platform Experience: 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments.
• Google Web Tools Expertise: Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager.
• CRO Capabilities: Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values.
• Project Management & Teamwork: Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment.
• Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan.
• Experience developing marketing strategy in a subscription business
• Experience with Google Ads, and Social Media marketing platforms.
• Experience with: Klaviyo, Shopify, etc

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? Select...

How would you describe your racial/ethnic background? Select...

How would you describe your sexual orientation? Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Nordic Naturals’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease