Manager, China - Business Operations & Strategy

Nordic Naturals; Watsonville (CA); Hybrid; USD 112,000 - 134,000; Full time

Job summary

Nordic Naturals seeks a Manager, China Business Operations & Strategy to lead the growth and execution of our China business. You will be the primary day-to-day lead for China, managing the relationship with WPIC while coordinating across sales, operations, finance, supply chain, and marketing teams.

This high-visibility role requires strong analytical and organizational skills, with experience in international business, e-commerce, account management, or sales operations, and a drive to scale

Qualifications

• Bachelor’s degree in business, marketing, international business, supply chain, or related field.
• 3–7 years of experience in account management, business development, international business, e-commerce, sales operations, or related fields.
• Strong analytical, organizational, and problem-solving skills.

Responsibilities

• Own and manage the day-to-day relationship with China partner, WPIC.
• Drive accountability against business objectives, KPIs, timelines, and revenue targets.
• Coordinate regular business reviews, action plans, and performance updates.
• Support development and execution of annual sales and growth plans for China.

Skills

Account management

Business development

International business

E-commerce

Sales operations

Cross-functional collaboration

Education

Bachelor’s degree in business, Marketing, International Business, Supply Chain, or related field

Job description

Manager, China - Business Operations & Strategy

Watsonville, CA - Remote

Manager, China Business Operations & Strategy

Location: Remote

Salary range - 112K - 134K

At Nordic Naturals, we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMMARY

We are seeking a highly motivated and entrepreneurial BDM Manager, China to lead and support the continued growth and execution of our China business. This role will serve as the primary day-to-day business lead for China, managing the relationship with our strategic distribution and e-commerce partner, WPIC, while coordinating internally across sales, operations, finance, supply chain, and marketing teams. This is a high-visibility role with significant long-term growth potential. The position is ideal for someone who combines strong analytical and organizational skills with business problem-solving, relationship management, and a proactive mindset. While the role is focused exclusively on China, the market represents one of Nordic Naturals’ largest global growth opportunities, with the potential to scale significantly over time. The ideal candidate is someone with several years of experience in international business, e-commerce, account management, sales operations, or business development who is looking to grow into a broader international leadership role over time.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions.

Partner & Business Management

• Own and manage the day-to-day relationship with Nordic Naturals’ China partner, WPIC
• Drive accountability against business objectives, KPIs, timelines, and revenue targets
• Coordinate regular business reviews, action plans, and performance updates
• Ensure strong communication and alignment between WPIC and internal teams
• Support the ongoing transition and optimization of Nordic Naturals’ single-partner model in China

Sales & Growth Execution

• Support development and execution of annual sales and growth plans for China
• Identify opportunities to grow sales across key platforms including Tmall, JD, Douyin, and Little Red Book (LRB/Xiaohongshu)
• Monitor business performance, identify trends, and recommend actions to improve growth and profitability
• Assist in forecasting, inventory planning, and demand planning coordination
• Support launch planning, promotional execution, and platform initiatives

Platform & Marketing Oversight

• Partner closely with WPIC to align platform strategies and execution priorities
• Review marketing initiatives and evaluate ROI and performance metrics
• Help identify opportunities to improve traffic, conversion, customer acquisition, and brand visibility
• Analyze sales data, platform performance, and competitive trends to support recommendations and decision-making

Cross-Functional Coordination

• Work closely with internal stakeholders across supply chain, finance, operations, customer service, and marketing
• Partner with Fiona and Guy on operational execution, administrative coordination, reporting, and ongoing business management
• Ensure internal teams and WPIC have the information, approvals, assets, and support needed to execute effectively
• Help resolve operational challenges and display issues proactively when needed

Business Analysis & Reporting

• Prepare business updates, presentations, and performance reviews for leadership
• Track KPIs, revenue performance, marketing spend, and platform trends
• Deliver actionable insights and recommendations based on business data and market analysis
• Support long-range planning and growth strategy discussions for China

Key Priorities (First 6–12 Months)

• Successfully support and optimize the transition to the single-partner model with WPIC
• Deliver against China revenue and growth objectives
• Help scale emerging platforms including Douyin and Little Red Book
• Improve forecasting, planning, and operational coordination
• Enhance marketing effectiveness and ROI visibility
• Strengthen communication, accountability, and execution cadence with WPIC

Success Metrics

• Revenue growth versus plan
• Platform growth contribution (Douyin, LRB, JD, Tmall)
• Forecast accuracy and inventory alignment
• Marketing ROI and campaign effectiveness
• Partner accountability and execution quality
• Timely resolution of operational and business issues

Execution against project timelines and business priorities

POSITION QUALIFICATIONS

Competency Statements

• Positive - Ability to view all situations with a positive attitude.
• Accountable – takes ownership of responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent – Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.

SKILLS & ABILITIES

• Bachelor’s degree in business, Marketing, International Business, Supply Chain, or related field
• 3–7 years of experience in account management, business development, international business, e-commerce, sales operations, or related fields
• Strong analytical, organizational, and problem-solving skills
• Excellent communication and presentation abilities
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong attention to detail and follow-through
• Comfortable working cross-functionally with both internal teams and external partners
• Experience working selling supplements or CPG product into China through: distributors, trade partners or agencies.
• Experience working with Amazon, e-commerce platforms, or international distributors is a plus
• Experience with China e-commerce platforms (Tmall, JD, Douyin, LRB/Xiaohongshu) is a strong plus but not required
• Chinese language skills are a plus but not required

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