Sr. Director, Talent & Creator Marketing

Game Seven; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Game Seven Agency is a full-service creative and experiential agency in New York seeking a Sr. Director of Talent & Creator Marketing. You will shape creator economy strategies, manage a small influencer team, and drive campaigns from ideation to delivery with client confidence and sharp judgment.

You'll oversee talent negotiations, contracting, and reporting while guiding team development and client partners on high-profile projects.

Qualifications

• 8+ years in talent & influencer/creator marketing with leadership experience.
• Proven ability to build and present winning strategies and decks.
• Deep fluency in creator ecosystems, platforms, rates, formats, and trends.
• Track record negotiating talent deals at scale with top creators.

Responsibilities

• Oversee influencer strategy for new business pitches and client proposals.
• Develop compelling sales materials and case studies to win and retain business.
• Lead talent negotiations, briefs, and content reviews across campaigns.
• Maintain relationships with talent, agents, and networks to drive campaigns.

Skills

Talent marketing

Influencer campaigns

Team management

Client management

Strategic planning

Creator ecosystem

Negotiation

Proposals & decks

Tools

AspireIQ

Grin

Traackr

CreatorIQ

Job description

New York, New York, United States

Game Seven Agency, an Excel Sports Management Company, is a full service creative and experiential agency that lives for sport, music and culture. From the biggest moments to the smallest details, we pride ourselves on being in the know and building relationships that matter, for brands that matter.

Our team is comprised of creatives, strategists, producers, designers, project managers, influencer managers, filmmakers, volunteers, activists, ballplayers, hypebeasts, social media moguls, runners, mixologists, party promoters, hip-hop elitists, show-bingers, hot-take havers, vintage t-shirt collectors, fitness fanatics, pet parents, plant parents, human parents, and general good time havers.

Clients include Hennessey, Nike, Jordan, Spotify, Meta, Instagram, TikTok, Amazon, Timberland, Oakley, Footlocker, Chime, Fanatics, Bleacher Report, Uninterrupted, and more.

OVERVIEW

We are looking for a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how we show up in the creator economy and build something lasting. This is a hands-on senior role — you'll manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. You bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details.

WHAT YOU'LL DO

Team Oversight & Development

• Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
• Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
• Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.

Strategy, Ideation & Sales

• Drive talent & influencer strategy for new business pitches and existing client proposals — from concept through polished deck.
• Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
• Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
• Collaborate closely with account, creative, and social teams to bring integrated ideas to life.

Program Execution & Oversight

• Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
• Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
• Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
• Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
• Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client‑ready.
• Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns.

Client Management

• Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence.
• Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
• Manage multiple accounts and workstreams simultaneously without dropping the ball.

WHAT YOU BRING

• 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
• Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
• Proven ability to build and present strategies and decks that win business.
• Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
• Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
• Existing relationships with creator talent and management strongly preferred.
• Strong project management skills with the ability to manage competing priorities under tight deadlines.
• Collaborative partner who also knows when to own a decision and drive the work forward.
• Exceptional written and verbal communication — polished in client settings, clear and direct internally.
• Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

BONUS POINTS

• Experience in sports, music, or entertainment verticals.
• Background in paid amplification and dark posting strategy for creator content.
• Familiarity with both brand safety considerations and authentic creator‑first storytelling.

The pay range for this position is: $170,000 - $190,000 per year. This position is also eligible for benefits and discretionary bonus.

Game Seven provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation, and training.

Excel Sports Management is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex (including pregnancy), national origin, sexual orientation, gender identity, age, marital status, disability, genetic predisposition or genetic carrier status, veteran status or any other legally protected status. We are committed to fostering and creating a dynamic workforce and environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.To help us monitor and assess our recruitment efforts, we invite you to self-identify as part of any group set forth below. Completion of this form is voluntary and will not affect your opportunity for employment or the terms or conditions of your employment. This form will be retained separate from your application for employment. Your voluntary cooperation is appreciated. * Select...