Sr Director Strategic Marketing - US Based Remote

Lensa; Los Angeles (CA); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading company in real estate is seeking a Sr Director of Strategic Marketing to drive marketing strategies across multiple states. This role involves team leadership, execution of sales enablement initiatives, and collaboration with sales teams. The ideal candidate has a strong background in marketing strategy and analytics, with a passion for innovative solutions in a dynamic environment.

Qualifications

• Minimum 8+ years of relevant marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies.

Responsibilities

• Lead the development and execution of the marketing strategy.
• Oversee delivery of marketing and sales enablement initiatives.

Skills

Analytical Skills

Collaboration

Tools

PowerPoint

Excel

Agile Project Management Tools

Job description

Sr Director Strategic Marketing - US Based Remote

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.

About The Role

This high-profile Sr Director, Strategic Marketing role will be responsible for leading the development and execution of the business unit’s marketing strategy. We seek a problem solver passionate about sales enablement, strategy development, and pragmatic ideas that really work. The leader will work closely with sales teams and bring a data-driven approach to B2B/field marketing. This role reports to the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.

Key Responsibilities

1. Strategy Development: Build and refine marketing strategies to drive revenue across 30+ states for our title, escrow, and insurance businesses. Collaborate with sales leaders to monitor market trends and competitor activities.
2. Team Leadership: Lead a small team of marketing professionals, fostering a culture of data-driven ideation, collaboration, and accountability.
3. Thoughtful Execution: Oversee delivery of marketing and sales enablement initiatives, collaborating with internal and external teams to ensure quality work.
4. Creative Excellence: Enhance our creative, branding, and storytelling to meet the expectations of today’s real estate agents and consumers.
5. Collaborative Prioritization: Work with leaders across various teams to prioritize the marketing roadmap collaboratively.
6. Metrics & Feedback Loops: Develop rapid feedback mechanisms with leadership and sales teams, track and analyze KPIs to measure success.

Requirements

• Minimum 8+ years of relevant marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies, especially with geographically distributed or field sales teams.
• Ability to work effectively in a matrixed organization with multiple stakeholders.
• Strong analytical skills in dissecting competitive dynamics and financial data to inform positioning and product launches.
• Excellent collaboration skills, including pitching new products and writing value propositions.
• Mastery of PowerPoint, Excel, and agile project management tools.
• No industry experience required; experience in financial services, franchising, or B2B sales is a plus.

Anywhere Integrated Services operates in 49 states plus D.C., providing closing services in all 50 states. It is a subsidiary of Anywhere Real Estate, a global leader in real estate services, with a presence in over 118 countries. The company’s brands include Coldwell Banker, Century 21, Sotheby’s, and others, supporting nearly 1 million transactions annually.

At Anywhere, we are empowering everyone’s next move—including your career. We value talent, strategic thinking, growth, and a people-first culture based on empowerment, innovation, and collaboration. Learn more in our Impact Report.

We are recognized as a great place to work by Forbes, Newsweek, Ethisphere, and others.

EEO Statement: EOE including disability/veteran.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting