Sr Director Strategic Marketing - US Based Remote

Lensa; Houston (TX); Remote; USD 125,000 - 150,000; Full time

Job summary

A leading real estate company is seeking a Senior Director of Strategic Marketing to drive marketing strategy and sales enablement initiatives. The ideal candidate will have extensive experience in B2B marketing, collaboration, and data-driven decision-making. This role involves leading a team, developing strategies to enhance revenue, and ensuring effective execution across various marketing channels. The position is remote and offers a dynamic work environment focused on innovation and growth.

Qualifications

• Minimum 8+ years of marketing, management, & strategy experience.
• Experience developing impactful sales enablement strategies.

Responsibilities

• Lead development & execution of marketing strategy.
• Build and iterate on marketing strategies to drive revenue growth.
• Develop and analyze key performance indicators.

Skills

Sales Enablement

Strategy Development

Data-Driven Approach

Collaboration

Presentation Skills

Tools

PowerPoint

Excel

Agile Project Management Tools

Job description

Sr Director Strategic Marketing - US Based Remote

Sr Director Strategic Marketing - US Based Remote

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.

About The Role

This new, high-profile Sr Director, Strategic Marketing role will be accountable for leading development & execution of the business unit’s marketing strategy. We are seeking a problem solver with passion for sales enablement, strategy development, and finding pragmatic ideas that (really!) work. This leader will have experience working side-by-side with sales leaders and bringing a data-driven approach to B2B/field marketing. This role will report into the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.

Key Responsibilities

• Strategy Development: Build and iterate on marketing strategies to drive revenue growth for our title, escrow, and insurance businesses across 30+ states. Partner with sales leaders to monitor market trends and competitor activities to inform priorities.
• Team Leadership: Lead develop a small team of marketing professionals to execute on our marketing and sales enablement goals. Foster a culture of data-driven ideation, candid and open collaboration, and accountability.
• Thoughtful Execution: Lead the team in delivering on our marketing and sales enablement work. Collaborate with team leaders, Anywhere’s internal marketing agency, external vendors, and other cross-functional teams to ensure we’re doing great work.
• Creative Excellence: Elevate our creative, branding, and storytelling to meet the expectations of today’s real estate agent and consumer audience.
• Collaborative Prioritization: Work with leaders across the title, insurance, and real estate teams to ensure we are collaboratively prioritizing our marketing roadmap.
• Metrics & Feedback Loops. Develop rapid (candid!) qualitative feedback loops with our leadership and sales teams. Develop , track and analyze key performance indicators to measure the success of our strategic marketing initiatives.
  
  

Requirements

• Minimum 8+ years of applicable marketing, management, & strategy experience.
• Experience developing impactful, successful sales enablement and marketing strategies; especially across geographically distributed or field sales teams.
• Must be able to work in a matrixed organization and work cooperatively and effectively with several key stakeholders at various levels.
• Excels at dissecting competitive dynamics and financial data to inform competitive, resonant positioning and experience bringing successful products to market.
• Must be a pro at collaboration – whether it’s for pitching new products to internal teams of writing value props and copy for program engagement initiatives.
• Excellent presentation skills; mastery of PowerPoint, Excel, and agile project management tools.
• No industry experience required. Experience in financial services, franchising, or small-business focused B2B sales a plus.
  
  

Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Servicesis national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Servicesis a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.

Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estateBetter Homes and Gardens Real Estate (https://www.bhgre.com/) ,Century 21 (https://www.century21.com/) ,Coldwell Banker (https://www.coldwellbanker.com/) ,Coldwell Banker Commercial (https://www.cbcworldwide.com/) ,Corcoran (https://www.corcoran.com/) ,ERA (https://www.era.com/) , andSotheby's International Realty (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies
  
  

EEO Statement: EOE including disability/veteran.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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