Sr Director Strategic Marketing - US Based Remote

Lensa; Los Angeles (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading real estate services provider is seeking a Sr Director of Strategic Marketing to develop and execute innovative marketing strategies. This remote role requires strong leadership and analytical skills to drive revenue growth across multiple states, collaborating with sales teams and internal partners.

Qualifications

• Minimum 8+ years of relevant marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies.

Responsibilities

• Lead the development & execution of marketing strategies to drive revenue growth.
• Oversee delivery of marketing and sales enablement initiatives.

Skills

Analytical Skills

Collaboration

Sales Enablement

Tools

PowerPoint

Excel

Agile Project Management Tools

Job description

Sr Director Strategic Marketing - US Based Remote

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.

About The Role

This high-profile Sr Director, Strategic Marketing role will be accountable for leading the development & execution of the business unit’s marketing strategy. We seek a problem solver with a passion for sales enablement, strategy development, and pragmatic ideas that truly work. The leader will work closely with sales leaders and bring a data-driven approach to B2B/field marketing. This role reports to the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.

Key Responsibilities

• Strategy Development: Build and refine marketing strategies to drive revenue growth across 30+ states for our title, escrow, and insurance businesses. Collaborate with sales leaders to monitor market trends and competitors to inform priorities.
• Team Leadership: Lead a small team of marketing professionals to achieve marketing and sales enablement goals. Foster a culture of data-driven thinking, open collaboration, and accountability.
• Thoughtful Execution: Oversee the delivery of marketing and sales enablement initiatives. Coordinate with internal marketing teams, external vendors, and cross-functional partners to ensure high-quality work.
• Creative Excellence: Elevate creative, branding, and storytelling efforts to meet the expectations of real estate agents and consumers today.
• Collaborative Prioritization: Work with leadership across title, insurance, and real estate teams to prioritize the marketing roadmap collaboratively.
• Metrics & Feedback Loops: Establish rapid qualitative feedback with leadership and sales teams. Develop, track, and analyze KPIs to measure the success of marketing initiatives.

Requirements

• Minimum 8+ years of relevant marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies, especially with geographically dispersed or field sales teams.
• Ability to work effectively in a matrix organization with multiple stakeholders.
• Strong analytical skills to dissect competitive dynamics and financial data, informing market positioning and product launches.
• Excellent collaboration skills, including pitching new products and writing value propositions and copy for engagement initiatives.
• Mastery of PowerPoint, Excel, and agile project management tools.
• No specific industry experience required; experience in financial services, franchising, or B2B sales for small businesses is a plus.

Anywhere Integrated Services is a leader in title and settlement services, operating nationwide with local staffing and extensive experience. It is a subsidiary of Anywhere Real Estate, a publicly traded global real estate services provider with a broad portfolio of brands including Coldwell Banker, Century 21, and Sotheby’s.

Our purpose is to empower everyone’s next move through our integrated services, supporting nearly 1 million transactions annually across 118+ countries. We value talent, growth, innovation, and a people-first culture, as detailed in our annual Impact Report.

We are recognized as an employer of choice by organizations like Great Place to Work, Forbes, Newsweek, and Ethisphere. Our EEO statement affirms our commitment to diversity and inclusion.

Additional Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales