Sr. Director, Product Marketing - Cresta Agents

Cresta; Northern (KY); Hybrid; USD 220,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible PTO

Parental leave

Retirement savings plan

Remote work setup budget

Monthly wellness stipend

Job summary

Cresta seeks a Sr. Director of Product Marketing to define and drive go-to-market for the Cresta Agents portfolio.

Reporting to the VP of Product Marketing, this leader shapes segmentation, positioning, and messaging, and collaborates across Product, Sales, Customer Success, and Marketing to accelerate growth and adoption. The role requires building launches, guiding roadmap priorities with data-driven insights, and shaping Cresta’s AI narrative through research and strategic campaigns.

Qualifications

• 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI.
• Experience leading GTM strategy for complex, technical platforms.
• Proven track record influencing executive stakeholders.
• Strong analytical skills translating data into strategic direction.
• Excellent communication skills and comfort presenting at the executive level.
• Strong understanding of large language models and enterprise AI deployment.
• Experience building and scaling product marketing teams.

Responsibilities

• Own segmentation, positioning, and messaging for Cresta Agents portfolio.
• Partner with Product, Sales, Customer Success, and Marketing for GTM strategies.
• Lead end-to-end launches and enablement for new AI Agent products.
• Analyze markets to influence roadmap priorities and differentiation.
• Conduct market research and competitive analysis for category narrative.
• Develop thought leadership and campaigns to fuel pipeline.
• Advise executive leadership on market dynamics and platform strategy.
• Serve as cross-functional leader to align GTM across teams.

Skills

Executive stakeholder influence

Analytical skills

Executive communication

Data-driven strategy

AI/enterprise AI understanding

Team leadership growth

Job description

United States (Remote)

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

We are seeking an exceptional Sr. Director of Product Marketing to define and drive the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio (Cresta Agents). This leader will report to the VP of Product Marketing and play a critical role in the next phase of Cresta’s growth.

Responsibilities:

• Own the development and continuous refinement of segmentation, positioning, and messaging for our AI Agent and Agentic Assist (Cresta Agents) portfolio, distilling it into clear, compelling sales and marketing collateral that communicates our differentiation and value at both the product and platform levels.
• Partner closely across Product, Sales, Customer Success, and Marketing, serving as the connective tissue to define and execute go-to-market strategies that drive the growth and success of Cresta’s AI Agent and Agentic Assist solutions.
• Introduce new AI Agent and Agentic Assist products and capabilities to the market in ways that drive adoption and pipeline, leading end-to-end launch strategy and developing the enablement required to support cross-functional teams.
• Deeply understand where and why we win or lose AI Agent and Agentic Assist opportunities across new business and expansion, taking a rigorous, data-driven approach to influence roadmap priorities, refine our differentiation, and optimize our overall growth strategy.
• Conduct ongoing market research and competitive analysis to identify emerging opportunities, anticipate potential threats, and shape Cresta’s category narrative in the rapidly evolving agentic AI landscape.
• Partner with the broader marketing organization to develop thought leadership perspectives and build high-impact campaigns that fuel pipeline and reinforce Cresta’s leadership across AI Agents and agentic automation.
• Serve as a strategic advisor to executive leadership on market dynamics, positioning, and long-term platform strategy across Cresta Agents.
• Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment.

Qualifications:

• 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI
• Experience leading GTM strategy for complex, technical platforms.
• Proven track record influencing executive stakeholders.
• Strong analytical skills and ability to translate data into strategic direction.
• Excellent communication skills and comfort presenting at the executive level.
• Strong understanding of large language models and enterprise AI deployment.
• Experience building and scaling product marketing teams.

Preferred Qualifications:

• Experience in contact center, customer experience, or enterprise automation categories.
• Experience marketing AI Agent or agentic AI systems.

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range : $220,000 - 260,000 + Equity