Senior Director of Product Marketing (Cresta Agents)

Cresta; United States; On-site; USD 210,000 - 260,000; Full time

Benefits offered by this job

Weekly lunch & learn

Mentorship program

Collaborative team of experts

Job summary

Cresta is seeking a Sr. Director of Product Marketing to define and drive the go-to-market strategy for the Cresta Agents portfolio.

You will partner with Product, Sales, Customer Success, and Marketing to shape segmentation, positioning, and messaging and to craft compelling collateral that communicates differentiation at both product and platform levels. Lead end-to-end launches, develop enablement for cross-functional teams, and apply data-driven insights to prioritize roadmap, win/loss, and

Qualifications

• Strong analytical skills with ability to translate data into strategic direction.
• Excellent communication and presentation skills at executive level.
• Experience leading GTM strategy for complex, technical platforms.
• Experience building and scaling product marketing teams.
• 8–12+ years of product marketing experience in Enterprise SaaS or AI.
• Experience marketing AI Agent or agentic AI systems.

Responsibilities

• Define and drive the go-to-market strategy for Cresta Agents portfolio.
• Partner with Product, Sales, Customer Success, and Marketing to craft segmentation, positioning, and messaging.
• Lead end-to-end product launches and enable cross-functional teams.
• Apply data-driven analysis to win/loss, roadmap priorities, and growth optimization.
• Develop market research and competitive intelligence to shape category narratives.
• Advise executive leadership on market dynamics and long-term platform strategy.

Job description

• We are seeking an exceptional Sr. Director of Product Marketing to define and drive the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio (Cresta Agents). This leader will report to the VP of Product Marketing and play a critical role in the next phase of Cresta’s growth
• Own the development and continuous refinement of segmentation, positioning, and messaging for our AI Agent and Agentic Assist (Cresta Agents) portfolio, distilling it into clear, compelling sales and marketing collateral that communicates our differentiation and value at both the product and platform levels
• Partner closely across Product, Sales, Customer Success, and Marketing, serving as the connective tissue to define and execute go-to-market strategies that drive the growth and success of Cresta’s AI Agent and Agentic Assist solutions
• Introduce new AI Agent and Agentic Assist products and capabilities to the market in ways that drive adoption and pipeline, leading end-to-end launch strategy and developing the enablement required to support cross-functional teams
• Deeply understand where and why we win or lose AI Agent and Agentic Assist opportunities across new business and expansion, taking a rigorous, data-driven approach to influence roadmap priorities, refine our differentiation, and optimize our overall growth strategy
• Conduct ongoing market research and competitive analysis to identify emerging opportunities, anticipate potential threats, and shape Cresta’s category narrative in the rapidly evolving agentic AI landscape
• Partner with the broader marketing organization to develop thought leadership perspectives and build high-impact campaigns that fuel pipeline and reinforce Cresta’s leadership across AI Agents and agentic automation
• Serve as a strategic advisor to executive leadership on market dynamics, positioning, and long-term platform strategy across Cresta Agents
• Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment

Benefits

• Weekly lunch & learn
• Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
• Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us

• Proven track record influencing executive stakeholders
• Strong analytical skills and ability to translate data into strategic direction
• Experience leading GTM strategy for complex, technical platforms
• Excellent communication skills and comfort presenting at the executive level
• Experience building and scaling product marketing teams
• Strong understanding of large language models and enterprise AI deployment
• 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI
• Experience in contact center, customer experience, or enterprise automation categories
• Experience marketing AI Agent or agentic AI systems