Sr. Director, Product Management - Advertising

6Sense; United States; Remote; USD 219,000 - 330,000; Full time

Job summary

A leading company in B2B marketing seeks a Senior Director of Product Management to lead its digital advertising efforts. This executive role focuses on innovation and building strategic partnerships, aiming to expand the ad platform and leverage AI to enhance customer engagement.

Benefits

Health insurance coverage

Paid parental leave

Generous paid time-off and holidays

Quarterly self-care days off

Stock options

Qualifications

• 10+ years in digital advertising and SaaS, at least 5 in senior product leadership.
• Experience with DSPs, SSPs, and media buying agencies.
• Ownership of large-scale advertising businesses with $50M+ in media spend.

Responsibilities

• Define and execute the vision and roadmap for the advertising platform.
• Drive innovation through AI integration into advertiser workflows.
• Manage over $200M in annual customer ad spend.

Skills

Digital Advertising

SaaS

Programmatic Advertising

Performance Marketing KPIs

Financial Acumen

Education

MBA or advanced technical/business degree

Job description

United States, Remote

Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

The Role: Senior Dire ctor , Product Management - Advertising

• Location: Remote - United States with periodic travel to regional offices and offsites
• Reports to: Vice President, Product Management

Overview / About the Role

We are seeking a dynamic and experienced Senior Director of Product Management to lead the continued growth of our digital advertising business. This executive will be responsible for advancing both on-platform and off-platform advertising capabilities while cultivating strategic relationships with top-tier vendors and partners across the ecosystem.

Advertising is one of the most popular account-based activations in B2B marketing—and the rise of AI is unlocking new opportunities to automate workflows, personalize experiences, and deliver innovative solutions to our customers. This role is central to our long-term growth strategy as we expand our ad platform and capitalize on the next generation of advertising technologies.

The Senior Director will lead a team of product managers directly and work closely with global cross-functional teams—including engineering, design, product marketing, and operations—in a distributed, remote-first environment with regular hub days and occasional international offsites.

The Senior Director will lead the integration of AI into our ad platform, launch Connected TV (CTV) capabilities, form new partnerships with channel and technology vendors, build a new agency program, oversee day-to-day ad operations, and support strategic customer opportunities across the sales organization.

Key Responsibilities

• Define and execute the vision and roadmap for our advertising platform across channels, formats, and customer segments.
• Lead the end-to-end product lifecycle in collaboration with engineering, design, and analytics.
• Drive innovation through the integration of AI and automation into advertiser workflows.

Partnership & Ecosystem Development

• Identify and build strategic partnerships with DSPs, SSPs, data providers, agencies, technology vendors, and walled gardens.
• Launch and lead a new agency program to expand sales and activations.
• Collaborate with sales and customer success to accelerate adoption and revenue.
• Directly manage over $200M in annual customer ad spend.
• Own financial processes, including monthly invoicing, vendor payments, pricing strategy, forecasting, and internal financial reporting.
• Optimize ad operations for accuracy, efficiency, and scalability.

Cross-Functional Alignment

• Collaborate across legal, finance, and technical domains to support cross-functional initiatives and ensure compliance and alignment.
• Act as a senior business leader and product evangelist within the company and externally, especially with our sales and customer success teams.
• Mentor and grow a high-performing, globally distributed product team.

Qualifications

Required

• 10+ years in digital advertising and SaaS, with at least 5 years in senior product leadership roles.
• Deep experience in programmatic advertising , including working with DSPs, SSPs, and media buying agencies.
• Proven track record of scaling advertising businesses, especially one serving B2B clientele , ideally including building or growing a buying platform.
• Demonstrated ownership of large-scale advertising businesses with $50M+ in media spend.
• Strong grasp of performance marketing KPIs , operational metrics, and reporting workflows.
• Financial acumen, including responsibility for forecasting, pricing, invoicing, and vendor management.
• Collaborative, analytical, and operationally rigorous with a bias for action.
• Comfortable navigating complex technical, legal, and financial workstreams.

Preferred

• Experience launching or scaling CTV or ABM products.
• Background in AI-driven ad products or B2B SaaS platforms.
• MBA or advanced technical/business degree.

Why You’ll Love This Role

• Impact: Your work will shape the future of B2B marketing for a high-growth company.
• Innovation: You’ll lead a platform that’s redefining how revenue teams operate—powered by AI, driven by data, and built for action.
• Growth: Join a rocket ship, learn every day, and accelerate your career in a collaborative, high-energy environment.
• Fun: We take our work seriously, but not ourselves. Expect GIFs, puns, and the occasional ABM meme.

Base Salary Range: $219,862 – 329,793 . The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail] .

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. A ll email communications from 6sense will originate from the @6sense.com domain . We will not initially contact you via text message and will never request payments . If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@ 6sense.com

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